GIHE Behind The Scenes: Mercury KX

Founded in 2017 to support artists in the alternative classical and electronic music spheres, Mercury KX celebrated its 4th anniversary earlier this year. Sitting under the Universal Music Group/Decca Records banner, label Co-managers Cerys Weetch and Hildur Maral have helped to build an eclectic, boundary-pushing roster that includes international talents such as Ólafur Arnalds, Anoushka Shankar, Sophie Hutchings, Isobel Waller-Bridge, Luke Howard, Keaton Henson, Josin and more.

Our ‘Behind The Scenes’ series focuses on the women who work off-stage to help bring our favourite music to our ears. We caught up with Cerys and Hildur to talk about how they first met, the foundations for Mercury KX and their experiences of working within the music industry so far.

Hello Cerys & Hildur! Talk us through where the inspiration for Mercury KX came from and what it’s like working under the Decca Records banner.

Cerys: I met Hildur two years ago when she interviewed for the marketing role at Mercury KX. Immediately after the interview we went to Decca Records’ 90th birthday party and had an amazing time getting to know each other, learning about the rich history of the label and the passion we both have for all types of music.

Prior to the launch of the label, I was an A&R manager for global classics & jazz division. We needed to launch the label and it came about very organically, as we saw first hand that there wasn’t a space within a major that reflected and resonated with the artists we wanted to sign. We were already representing Ólafur Arnalds and already part of helping the modern classical culture grow as well as having a deep knowledge and affinity with the fanbase. The label sits within Decca, the perfect home, and it was important to us that we created a label that represented an area of music that is not pop or core classical – that this music was more closely aligned with alternative and electronic music and had the freedom to go in those directions. So we took a long time ensuring the branding and messaging was just right for the artists and the fans.

Hildur: I initially heard about an open position at Mercury KX from Ólafur, actually. We’ve been friends for years and always wanted to collaborate. I was finishing my Master’s degree at Berklee in Spain at the time so hadn’t really planned on relocating to London, but when I looked into the opportunity I quickly realized it was a perfect fit and just had to apply. Not only because I really love the music and the roster, but part of my background has been running avant-garde indie labels such as Bedroom Community and figureight records, so it felt like the perfect next step for me.

Cerys: I studied music (Jazz, Pop & Classical) at University of Southampton and as soon as I graduated, I got through several rounds of interviews and got an A&R Internship at Decca Classics (2013). I got the call whilst I was at Bestival and the news I had got the job made for an amazing night of celebrating. I’ve been in this area of the company ever since, moving between all angles of how a label works from marketing, production to organising large scale orchestral recordings and then eventually into A&R and setting up Mercury KX.

Who was the first act you signed to your label?

Cerys: We started with Ólafur Arnalds! We then signed Luke Howard, whose beautiful music I’ve been a fan of for a while as well as a few other colleagues who urged us to sign him.

Mercury KX releases music from an eclectic range of artists. How do you decide who to support and work with? You must receive lots of submissions and requests from artists.

Cerys: We do get a lot of submissions and I wish I had the time to go through all of them. With instrumental/alternative music, it’s incredibly important for those artists to go beyond just “great music” and have a unique sound world that belongs to them. They must have a message that resonates, a world class creative vision and control over the world they create around them. Many of our artists are multi-disciplinary either in music or other artforms – graphic designers, photographers, film makers.

Hildur: It’s an incredible feeling seeing the people you work with get the recognition they deserve. We obviously believe in our artists and their art, so there’s nothing better than seeing it resonate with others too. My favourite feeling is seeing this manifest in live settings, surrounded by likeminded people experiencing the beauty of music together. Can’t be topped.

What are the challenges and rewards that come with running a boutique label like Mercury KX?

Cerys: We work in quite a niche genre, so it will always be a challenge to get attention on a more pop scale but we LOVE that challenge. When you see and artist really gaining commercial and critical success. The rewards are being reminded hat there is a place for music left of centre and there is an audience eating it up! Olafur Arnalds’ album some kind of peace, got 5 star reviews, album of the year nods and had chart placements in the UK, USA and Australia. You dream of all that and work for it, but when it actually happens it shows we’re doing something right!

Do you have any advice for people who are considering starting up their own label?

Cerys: It’s a tough landscape and we’re lucky to be within UMG & Decca. Before starting, I’d say set out 3 clear goals and 3 core values to understand WHY you are launching a label, and what about the model makes it a compelling proposition for amazing artists.

Hildur: I have so much respect for people who take on the project of launching a label. It’s incredibly hard work to run an indie label as it touches on so many things within the industry, and you’ll need to be extremely passionate about every act on the roster. Build a good team around you – get mentors to advise you and interns to help you create something great. Start small and reasonable and grow steadily over time. Make sure your book-keeping is on point, flex those organizational skills!

Covid-19 has had an enormous impact on the music industry. How have you been coping and working through it?

Hildur: It’s definitely not been easy working from home for over the last year, but I do feel fortunate that we’ve been able to keep going and have not been impacted as heavily as some of ours friends in the music industry. I mostly miss the personal connection with my colleagues and our artists, but our artists have truly been amazing, producing some of their most incredible work to date under these extraordinary circumstances and I feel very lucky to be able to play a part in sharing that music with the world. For me, what’s helped is regular walks and making time for stretching and mindfulness, in whatever form.

Finally, are there any artists on your roster, or on other labels that you recommend we check out? Or other labels who you admire?

Cerys: I’ve recently been introduced to Vinylmeplease who are an online label-come-retailer that focus on high end physical product. They always have some amazing gems and it’s great for discovering music you wouldn’t usually come across.

Hildur: For a quick sonic journey into our roster check out the Birthday Playlist we created this year. My newest label discovery is Luaka Bop, founded by David Byrne in 1988. What brought them to my attention was the masterpiece that is 2021’s album Promises by Floating Points, Pharoah Sanders & The London Symphony Orchestra, which quickly got added to my all time favourite albums.

Thank you to Cerys & Hildur for sharing their experiences with us.

Follow Mercury KX on Twitter, Instagram & Facebook for more updates.

INTERVIEW: Circe

A creator of evocative, cinematic dark-pop, Circe’s electronic soundscapes dazzle the senses and simultaneously dissect social norms with breath-taking grace. Since the release of her debut EP, She’s Made Of Saints, in 2020, I’ve been a huge fan of her charged, intoxicating tunes. When I spoke to her via Zoom at the beginning of May, her vibrant energy and charm transcended the screen, as we explored the themes and iconography behind her visuals, the inspiration for the tracks on her EP and most surprisingly, her inability to tell the difference between the panpipes and the flute as a small child…

Hello Circe, how have you been? How have you been coping with lockdown and the pandemic over the last few months?

Covid-19 has been absolutely awful for the people who have been directly affected by it, but – and this might sound bad – I was one of the lucky ones during lockdown. At heart, I’m a nerd and I like to just be on my computer making music. So there was a moment of self acceptance where I thought, “Oh, I’m just gonna make loads of music!” and the days went past and the whole EP came out of me while I was just set up in my bedroom.

I think I’m a natural loner. Without sounding completely wanky, I like living through music, living through movies and living in a world with those characters. It might be because I went to art school, but I like to create a whole world around me with each song, which is what I did with my first EP. I changed my bedroom to make it feel like a movie set.

That sounds really safe & wholesome! So where did it all start musically for you? Was there a specific artist or person who inspired you to start making music?

I have the cheesiest little answer for this. I remember this so well. I was 5-6 years old and we were walking into town with my Mum, and this man was playing the panpipes. I feel like way more people used to busk with panpipes back then? It was really beautiful and it made me cry my eyes out. My Mum was like “why are you crying?” and I didn’t know, I didn’t quite understand. I thought it just sounded really beautiful.

I don’t think my Mum had fully seen what was going on – she had four kids with her – but when we got home I was trying to explain the beautiful sound, but she couldn’t work out what I meant. I said I saw a man blowing into something and she said it was probably a flute. So for ages I thought the panpipes were a flute, so for years I was asking “can I have a flute? Can I have a flute?” When I was 13 my Mum rented me a flute, and obviously when I opened it “I was like, what the hell is this?” but I was still really excited to play it. So I played that classically for a really long time and did the whole classical thing, playing in orchestras and stuff. Then when I was 17 I got a guitar. But it all started with a flute and some panpipes…

That’s so sweet and you’re right, you never see people busking with panpipes anymore. It’s a lost art. Talk to me about your recent single ‘Going Down’. What were the influences for the sound and visuals?

When my Mum was moving house, I went and helped her pack up and sort through some stuff, and I found my teenage scrapbook that was kind of like a diary, and it was just so amazing to read it all back because it was so unbelievably passionate. There were loads of bits of poetry and stuff, and there was a piece that wasn’t exactly erotica, but I was definitely on the periphery of discovering my sexuality and what it means to be a woman, so I was writing these little stories about it as a teenager. I thought it was cool, so I kept it.

Then one day when I was on my way to my studio, I was I was listening to ’99 Problems’ by Jay-Z and I was so into the beat. I don’t play drums, but I make all my own beats, so when I got into the studio I was making a beat and I knew it would be a big bombastic song kind of like Jay-Z, and I thought, “can I put these erotic stories over this?” So I did, and then it just became this mad little song. It’s about teenage liberation and finding your sexuality.

Did you have fun making the video for it?

It was so fun. I guess it’s a bit like what I did with my teenage scrapbook, I just collected loads of pictures, poetry, stuff about cults, shots from Baz Luhrmann’s Romeo & Juliet and I fitted some Catholic Church stuff around it too. Then I filmed myself, and I tried to get that sort of innocence where, as a young woman, you know, you’re objectified all the time, you can’t walk down the god damn street without someone calling you a slut for absolutely no reason, so to come home and be like, “I’m gonna be really sexy and really into myself as a sexual being.” It’s all about that really, that’s what I’ve tried to convey.

The idea for my character in the video was kind of inspired by a character in Euphoria called Kate. She starts doing online webcam dancing and sex cam-ing and she’s just the most amazing character. It’s a much more complex storyline than just that, but she was a big influence.

That’s so great that you were just in your own space getting to fully enjoy that freedom of expression, whereas when you try and take that into the world, lots of people have an opinion about it – like you said. That’s such a lovely thing to be able to enjoy.

Something which we have to talk about is your contribution to the Dream Wife Megamix compilation album on bandcamp. It’s all of GIHE’s favourite musicians coming together to make music for a good cause (Rainbow Mind), tell us how you got involved…

I’ve known Alice from Dream Wife for a really long time, because I went to art school in Brighton at a similar time to her. She was on the first people to record my first ever demos. She really got me into it and she was like “you should do like production as well,” and that’s how I got into it. We kept in touch and we’ve done bits and pieces, but yeah, she contacted me and asked if she could use ‘Ten Girls’ for a project and I was like ‘Yeah!’ and then she said she was mixing it with a Sleigh Bells song, and I was like, ‘Yeah!’ Dream Wife are amazing. They do so much campaigning work for such amazing charities and they’ve always been a really good voice for change.

Let’s go back to your 2020 EP, She’s Made Of Saints, because it’s just it’s SO GOOD. It’s cinematic and mysterious, but it also tackles heavy themes like toxic masculinity, the policing of female sexuality (which we’ve already touched on) and even the manipulative behaviour of cult leaders. You explore these themes in such a poetic way, how do you take subjects like this and transform them into dark pop songs? 

Thank you so, so much, that’s so so lovely! I know I’m a songwriter, but I think of myself as a writer in general, and I think with these themes I was writing a story, or a little movie and it all turned out to sound just like a soundtrack. It’s like I’m directing it as Circe. So maybe that’s my way of condensing the big stuff, but some of it does often come from something I’ve seen, or experienced too.

With ‘Ten Girls’, I can 100% remember it so well. I was watching The Handmaid’s Tale, and in one episode, one of the women that’s been kidnapped gets away, she gets in a car and just runs over this horrible guard and it’s obviously violent and mad, but it just, oh my god, it just made me bawl my eyes out. It had the most amazing piece of music behind it and I was just like – I’ve got an idea – and I wrote ‘Ten Girls’. It came out really quickly. I often write a song quite fast, I get an idea and then I just build from that. You need to still stay true to those first characters, those first stories, that first line you came up with, but then you can build around it.

I’ve seen The Handmaid’s Tale, so I know the exact scene you’re talking about! Whoever organises or selects the music for the show should get in touch with you, because you could easily write the whole score for it.

I feel like a lot of artists have goals to tour the world and stuff, which would be amazing, but my absolute golden dream is to soundtrack a TV show. I feel like that’s what I was built for!

Absolutely. On a side note, did Steve Harrington from Stranger Things ever get in touch to say he’d heard your track ‘Steve Harrington’?

It’s so funny, because I did an interview on Radio 1 with Jack Saunders and then the next day, Joe Keery who plays Steve Harrington was on talking about his own band and I was like, “Do I have the guts to say ‘hello, I wrote a song about you'” – but I didn’t. If it ever got to the Stranger Things people, I don’t know what I’d do. I’m quite shy with people, so my way of fan-girling is to write a song. I did go to see the music of Stranger Things live at Southbank Centre though, that was one of the best nights of my life.

As we’ve already mentioned, there are lots of cinematic influences on your sound & visuals – David Lynch, Baz Luhrmann, The Handmaid’s Tale, Stranger Things – but what is it about the style of these directors and shows that you like so much?

To sum it up, I think a lot of the time when I was growing up, I felt quite uncomfortable in my own skin. I’ve always been told I’m too emotional, that everything I do is just too much, so I took solace in things like Romeo & Juliet. I was like, “that’s quite a good level to live at; it’s bombastic, romantic, outrageous, cameras fucking everywhere, sped up then slowed down” – it made me feel so comfortable and happy! That’s the world that I live in, in my own head.

I think with all of these things – including Stranger Things and Twin Peaks – there’s a cosiness to them and they’re completely their own thing. They are outrageous and beautiful and I think I just feel comfortable at that level and in that world. It’s fantasy, but it’s grounded in human emotion, love and storytelling. I’m just absolutely not interested at all in living in the real world, you know? I have no connection to it. I have friends and people I know who are doing sensible things and getting married, and I’ve got probably about 10 wedding dresses in my wardrobe just because I love dressing up and inventing stories about brides running away…

I think your way of living sounds more fun and I love that you have 10 wedding dresses that you can throw on when you’re running away from reality.

I know live music is still on the backburner at the moment due to Covid-19, but do you have any plans to play live when things are safe again? Are you planning to release more music too?

Yes, there’s definitely more music to come this year. I think what I’m hopefully planning to do is play a Circe show. I’m not that interested in playing just a conventional gig, because to me, it just doesn’t feel quite right for Circe. So my plan is to build an installation piece with live elements to it. It will definitely feel more like an immersive kind of experience.

That sounds great, I’ll be there. Finally, are there any artists or bands that you recommend we listen to?

I’ve got two, and they’re both completely different to Circe.

One of them is called Amour, who is also called Megan. They’re so young and they’re just absolutely killing it. They make pop music that’s on the edge of Pale Waves, but even cooler. And then a duo I think you might know called ARXX. I absolutely love them, they’re so talented, if I had a label I would sign them in a millisecond. Fantastic song-writing. I can see them being absolutely massive. I have like no doubt, I think they will really take off.

Thanks to Circe for answering my questions.

Follow Circe on Spotifybandcamp, YouTubeTikTok, Twitter & Instagram

Photo Credit: Rachel Povey

Kate Crudgington
@kate_crudge

Track Of The Day: All Day Breakfast Cafe – ‘Old School Struggling’

An uplifting, disco-inspired ode to dealing with the pressures of everyday life, South London based disco band All Day Breakfast Cafe have released their debut single ‘Old School Struggling’. Fuelled by funky rhythms, jazzy instrumentation and Loucin Moskofian’s rich vocals, the track is a playful take on how we deal with the relentless cycle of trying to make ends meet whilst simultaneously trying to live our best lives.

Inspired by the same struggle that laid the foundations for disco music back in the 1970s, All Day Breakfast Cafe pay tribute to the empowering history of hope and hustling that sits alongside trying to survive and thrive in an unequal world. Inspired by the likes of Chaka Khan, Earth, Wind & Fire and jazz legends Art Blakey and Ella Fitzgerald, the band formed just before lockdown 2020 and have been busy working on their Their debut EP, Builder’s Brew (a play on Miles Davis’ psychedelic jazz album Bitches Brew) which they’re set to release this autumn.

If you’re familiar with the feeling of burnout, worrying about how you’re going to make your rent, and working a 9-5 alongside all of your side hustles, then ‘Old School Struggling’ will resonate with, and re-energise you too.

Listen to ‘Old School Struggling’ below.

 

Follow All Day Breakfast Cafe on bandcamp, SpotifyInstagram & Facebook

Kate Crudgington
@KCBobCut

Track Of The Day: BLAB – ‘Eton Mess’

A righteous assault on the many failings of the UK government, Southend based multi-instrumentalist BLAB has shared her latest single ‘Eton Mess’. Released via Cool Thing Records, the track is a rumbling “anti-fascist anthem” that proudly sticks two fingers up to the establishment and snarls in the face of the apathetic, privileged men who were born into running it.

“’Eton Mess’ is about the consistent negative impact the Tories have had on the lives of average people,” explains BLAB aka Frances Murray. “It’s about a government so out of touch with people’s everyday lives and a culture of ignorance and apathy amongst the wealthy elite. I am furious at how we can turn a blind eye to a prime minister who is openly racist, homophobic and sexist. How inequality is perpetuated by upholding archaic values in society and continuing to enable a broken system where politicians from the same few private schools in the country are elected. I wanted to find a way to vent my anger and disillusionment with the government and the lives they have jeopardised through austerity and a lack of NHS funding.”

Fuelled by her disdain for current political policies and backed by her anarchic lyrics and riotous guitar riffs, BLAB’s message on ‘Eton Mess’ is clear: speak up and speak loud. She’s currently working on her debut album with Sam Duckworth (Get Cape. Wear Cape. Fly) and Rees Broomfield at SS2 Recording in Southend, channelling her riot grrrl attitude into a collection of witty, infectious anthems.

Listen to ‘Eton Mess’ below.

 

Follow BLAB on Spotify, Instagram, TwitterFacebook and for more updates.

Photo Credit Shot: James Mannion

Kate Crudgington
@KCBobCut