An industrial spiked exploration of how manipulative the human mind can be; SKYND have shared a video for their latest single ‘Jim Jones’. The duo – formed of vocalist SKYND and producer Father – are inspired by true crime, so far sharing tracks about infamous serial killers and their victims including ‘Elisa Lam’, ‘Gary Heidnik’ and ‘Richard Ramirez’.
Both their sound and aesthetic are intensely dark and unsettling, and their new material is no exception. Speaking about the new single, SKYND explains: “I always wanted to write about Jim Jones because I’ve long been fascinated by how easily people are manipulated when it comes to religion. It was interesting how people followed him while ignoring all of the facts to the contrary about who he truly was.We put the facts of the story into music. I was also intrigued by the audio tapes of him talking his followers into suicide, I knew I had to write about it.”
Producer Father also offers some insight in to the song’s context: “Although this horrible mass suicide happened 30 years ago, this case, at its core, is more relevant than ever. Where it has always been easy for religious leaders and governments to brainwash people, it became very easy for the silver-tongued Joe Blow to do so in recent years through the help of social media and the internet. Through the invention of the World Wide Web, we’ve been promised the age of information, which ironically became the age of misinformation. It is now harder than ever to tell the difference between the facts and what’s fake. Could this development lead to a fatal event like in 1979, but on a global scale? It’s harder to imagine that it couldn’t.”
SKYND’s uncompromising vision and wariness of the warped minds of others has culminated in a fascinating new video for ‘Jim Jones’. Watch the visuals below and follow SKYND on Facebook for more updates.
SKYND UK Live Dates 2019
5/9 — The Great Escape — Brighton
6/14 — Download Festival — Donnington