An homage to old school horror in both style and substance, ‘Sold Your Soul‘ gives the classic tale of a deal with the devil a distinct Joanna and The Dropouts twist.
The track kicks off with throbbing bass and quick drums to set the mood, perfectly matching the softly lit cocktail bar where the video takes place. A catchy upbeat guitar riff and resounding keyboard hooks create the kind of spooky vibes that suggest the most glamorous vampire you’ve ever seen will loom out of the shadows and offer you something irresistible. Building with driving, urgent beats, a sense of danger is generated, hinting at the trap you’re being lured into.
The opening lines evoke the age-old tale instantly: “You sold your soul for a cheap thrill”. The verses warn of the pitfalls of such an agreement, of the curse that comes hidden with the temptation the devil offers. But the chorus inevitably circles back to “Shaking heads with the devil / Gonna get me some trouble”. The final line of the chorus hammers home the message of the song, that taking the easy option, when rewards are not earned but come at an awful price, can never match a life experienced authentically – “Really living is the steepest risk”.
‘Sold Your Soul’ plays with an iconic story, and makes a lot of stylistic choices that you’d expect to go with it. The bar bathed in red light, the decorative plants that draw attention to the thorns on beautiful roses. But Joanna and The Dropouts infuse the song with so much of their own personality that it still feels original, despite the clear nods to their influences. It is incredibly easy to be drawn into all the fun the band are evidently having with both the track and video.
Watch the spooky new video for ‘Sold Your Soul’ here, ahead of the release of Joanna and The Dropouts’ upcoming new EP:
Kirstie Summers
@ActuallyKurt
Get In Her Ears 