VIDEO PREMIERE: Kadija Kamara – ‘Running In The Name Of The Game’

Sun, sea and shimmering sequin trousers, alt-soul artist Kadija Kamara has shared her video for single ‘Running In The Name Of The Game’ and the visuals are as warm and vibrant as the track itself. Taken from her EP Nothing Left To Lose released earlier this year, Kadija’s positivity and strength shine through in her work, and this latest offering is no exception.

Following on from previous single ‘Eyes On You’, Kadija explains the ethos behind the visuals for ‘Running In The Name Of The Game’: “It reflects my reality of playing the game in life/the rat race. I would say that this song is my daily motivation. I listen to it to pick myself up and keep going. I hope others can play this when they need a boost too. It’s really about not giving up”.

To date, Kadija’s accomplishments include winning the MTV Iggy Artist Of The Week poll (voted for by readers) and being awarded funding for her Artist Development Programme by PRS. She’s collaborated with Joey Negro, Zed Bias and sang backing vocals for Zara McFarlane on Later With Jools Holland.

As well as focusing on her own solo career, Kadija curates LADY LIVE events at The Finsbury Pub alongside house promoters Lost In The Manor. The night focuses on showcasing female musical talent. She hosted her first LADY Festival at Pop Brixton in October last year too, proving she’s dedicated to pushing girls to the front when it comes to the underground and commercial music scenes.

Check out the video for ‘Running In The Name Of The Game’ below and follow Kadija on Facebook for more updates.

Listen to Kadija’s Nothing Left To Lose EP on Spotify.

Kadija Kamara Live Dates
21st July – Tramlines Festival – Sheffield
24th July – LADY vs Lost In Manor – (Residency) The Finsbury, London

Kate Crudgington