LISTEN: Martha – ‘Into This’

The big time has been beckoning for the pride of Pity Me, Co. Durham for a while now. Martha‘s records get better with every new release, and the recently-issued title track from their upcoming Love Keeps Kicking album was an instant classic, full of killer hooks and a cheery melody that belied the underlying sadness in its words.

Latest single ‘Into This’ showcases the lush vocals of Martha Naomi Griffin perfectly, who warmly sings the witty and ever-so-slightly melancholy lyrics in her own accent. Those plaintive vocals anchor this super musical performance, with its simple but massive chorus that you’ll find yourself singing along to in the bath, down the tube or a thousand other inconvenient places…

…‘Into This’? Speaking personally, yes indeed. You should be, too. Hopefully with the LP coming next month there’ll be some sort of tour to get Martha in everybody’s ears pretty soon, pretty please.

Love Keeps Kicking, the upcoming album from Martha, is out 5th April via Big Scary Monsters.

Tony Rounce