WATCH: Softcult – ‘Spit It Out’

A lush, swirling guitar tune that gently encourages listeners to face their unconscious bias, Canadian duo Softcult have shared their latest single ‘Spit It Out’. Since the release of their debut EP Year Of The Rat earlier this year, the pair have been busy working on new material, with this new offering building on their existing manifesto to resist and relieve the pressures that come with existing in a patriarchal world.

Formed of Ontario-based twins Phoenix and Mercedes Arn Horn, Softcult cut their teeth playing live shows in their local town of Kitchener, before moving on to bigger audiences on the North American tour circuit. Their experiences of playing and working within a male-dominated industry formed the foundation for their current sound, which is born from the desire to reject toxic standards of femininity and embrace a more equal world.

‘Spit It Out’ embodies this outlook, as the band explain in more detail: “The song is about rejecting harmful ideologies that we’ve come to accept as normal, even though they perpetuate our own oppression. Most people understand that misogyny, sexism, racism, etc are wrong, but don’t often notice when it occurs in our every day lives, in the media, or how we’ve been conditioned to perceive the world. We can even unknowingly become part of the problem because we’ve internalized these ways of thinking. We wrote the song about resisting societal standards which only serve to benefit those that hold power over others. By simply refusing to accept these ideologies, we can weaken the pillars in our society that allow oppression and injustice. It all starts with questioning them in the first place, and then deciding that we aren’t going to continue to contribute to them.”

Watch the video for ‘Spit It Out’ below.

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Photo credit: Judith Priest

Kate Crudgington
@KCBobCut

WATCH: Lingua Ignota – ‘PERPETUAL FLAME OF CENTRALIA’

A sombre, affecting lament that centres on a lyrical motif underscoring her upcoming album SINNER GET READY, Lingua Ignota aka Kristin Hayter has shared her latest single ‘PERPETUAL FLAME OF CENTRALIA’. Accompanied by an elegant set of visuals that show the multi-instrumentalist wearing exquisite couture pieces created by artist & Sargent House label mate Ashley Rose, the track & video focus on the iconography of the blood of Jesus and how it can “wash and cleanse every stain,” as disgraced American Evangelist TV Preacher Jimmy Swaggart once tearfully confessed.

Shot by Emily Birds, Ashley Rose’s beautiful bespoke costumes in the footage serve to heighten the majestic, yet morbid nature of Hayter’s voice and vision. “Working collaboratively with Ashley has been a dream,” Hayter explains. “I have been able to explore the ideas of my record with wearable art. I chose to wear her mask on the cover of SINNER GET READY because it held the sharp dichotomy of my music; it was chaste and erotic, exquisite and grotesque. For the ‘PERPETUAL FLAME OF CENTRALIA’ video, the expressive capacity of her garments are meditated upon in juxtaposition to the stark, desolate quality of my song. It is the material vs. the immaterial, and the result is languid and dreamy and wonderfully claustrophobic.”

With her new record, Lingua Ignota has made a distinct departure from the furious, visceral sounds of previous offering CALIGULA, but her sensational vocals are still the lifeblood of the album. On ‘PERPETUAL FLAME OF CENTRALIA’, they tentatively unravel over sparse, melancholy keys so that even without a full understanding of the track’s biblical context, Hayter’s song still provides a profound emotional release.

Watch the video for ‘PERPETUAL FLAME OF CENTRALIA’ below.

Pre-order SINNER GET READY here (released on 6th August via Sargent House)

Follow Lingua Ignota on bandcamp, Spotify, Twitter, Instagram & Facebook

Photo Credit: Lisa Birds

Kate Crudgington
@KCBobCut

WATCH: S.A.A.R.A – ‘Forest’

A sultry blend of jazz, dance and classical elements that explore the fine line between fantasy and reality, EDM artist and composer S.A.A.R.A has shared a video to accompany her new single ‘Forest’. Treating her musical output as a “fantastical playground” that allows her to explore these boundaries, her new visuals are a hazy reflection on the juxtapositions we encounter in both our real, and our online lives.

“I have quite a visual approach to song-writing and production,” S.A.A.R.A aka Sara Belle explains. “I want to create atmospheres and experiences for the listener which can be transposed into the arrangement.” Through her lush synths, dancing beats and smooth vocals, S.A.A.R.A captivates her listeners and transports them into the dreamlike state reflected in the video for ‘Forest’, directed by Emily Seale-Jones.

“I wanted to create something that captured the magical and haunting quality of the track whilst also acknowledging S.A.A.R.A’s unapologetic approach to making music,” Emily comments. Through her use of slow motion and kaleidoscopic transitions, Emily compliments S.A.A.R.A’s intoxicating rhythms, as she comprehends what it means to connect and disconnect from technology and bring ourselves back to the moment.

Watch the video for ‘Forest’ below.

Follow S.A.A.R.A on bandcamp, Spotify, Twitter, Instagram & Facebook

Photo Credit: James Chegwyn

Kate Crudgington
@KCBobCut

VIDEO PREMIERE: Maud – ‘Nobody’

A shadowy electro-pop gem that champions personal growth and self-autonomy, Norwegian producer & songwriter Maud has shared her a new video to accompany her latest single ‘Nobody’. Directed by Danish video artist Signe Dige (Chinah), the visuals combine acidic colours with surreal photo-negative-style close ups to reflect the track’s themes of emotional resilience and finding your inner strength.

“Signe and I had one short phone call before we started working together and the rest of our communication was through WhatsApp,” Maud explains about the video. “The threshold for collaborating with people digitally is so low right now, and I love how I can just find inspiring artists in other countries through Instagram and instantly be able to connect with them.”

“The idea behind the video was to portray the intimate and sincere self-love described in ‘Nobody’ by combining playful close-ups of me in a dark visual landscape,” Maud continues. “I shot some videos on my phone in my apartment in Kristiansand, sent it to Signe in Denmark and then she edited it together with some crazy good animations that she made. The result is dreamy and organic, but also a raw and dramatic video which fits my single perfectly.”

Watch the video for ‘Nobody’ below.

Follow Maud on SpotifyInstagramTwitter & Facebook

Kate Crudgington
@KCBobCut