Last year I attended Deer Shed Festival for the first time, and I promised myself it would the be the first time of many as it was such a glorious weekend! Having not been to a festival for a few years, I was keen to find one that was as lovely as possible, and suited my needs of being perhaps a little older than the average festival-goer without missing out on any of the best new music. I wanted a festival that was inclusive, chilled-out, family friendly, and of course hosting plenty of amazing female and non-binary bands and artists… And Deer Shed more than delivered on all fronts.
Highlighting a real family-friendly focus, whilst hosting an incredible range of exciting new artists, the North Yorkshire based Deer Shed perfectly filled the festival-shaped-void I’d been feeling, and – with highlights from last year including Self Esteem, CMAT, Straight Girl, Nadine Shah and Denise Chaila – I cannot wait to return in a couple of weeks.
We caught up with festival director Kate Webster to talk more about Deer Shed’s roots, its ethos and inclusive line-up, some of the most special Deer Shed moments of years gone by, and more… Have a read below, and have a listen to our special Deer Shed 2023 playlist, featuring some of our personal faves who’ll be playing at the festival this year, at the bottom of this feature!
Hi Kate! 2023 will be Deer Shed’s 13th year – hopefully lucky for some! Can you tell us a bit about what Deer Shed is all about, and how it all started out?
Deer Shed Festival is a boutique music, arts & science festival based in North Yorkshire parkland, aimed at families who don’t want a dumbed down experience just because you have kids in tow.
What strikes me about Deer Shed and makes it stand out against other festivals at the moment is the good gender balance of the line up – was there an intentional and specific decision to do this, or does it just naturally pan out that way?
I booked the festival up until our 11th year and initially it happened unconsciously just because of the music I like. After a while, we decided it make it a policy of the festival that our gender split should be 50/50 and also at least one of the headlines needs to be female and/or non binary. It’s been great – because of our size we have been able to give some deserving acts the chance of a festival headline. Can you believe that we gave Goldfrapp they’re first festival headline in 2018?! I find that bonkers!
Over the last 12 years, you’ve hosted some amazing bands and artists including Self Esteem, Nadine Shah, CMAT, Kae Tempest, Anna Calvi, Big Joanie, Ezra Furman, The Go Team! and Honeyblood, but has there been a particular set that stands out for you as a personal highlight over the years?
Kae Tempest for sure. It was 2017, they were promoting Let Them Eat Chaos which is a phenomenal album, and it was also their first festival headline. The actual performance was extra special to me and many of the audience that evening. The skies darkened, the rain poured and in the distance, lightning flashed. It meant, for those who stayed (and a lot did), the whole experience was electrifying and so moving. I still get shivers now when I think about the power of that evening. It was like nature knew what the backdrop should be for that performance.
And this year you’ve got some GIHE faves playing (The Big Moon, Dream Wife, This Is The Kit, English Teacher, Sprints…). Curating such awesome line ups must be a lot of work – how do you normally go about it? Is it all based on bands/artists that have got in touch with you over the year?
We’ve had a booker for the last couple of years – I think Covid meant the job had got harder and I needed a break. It was also a good time to get some fresh ears to help. However, as festival director, I still want input and I think next year we’ll bring it in house again. We generally start with a wish list and play fantasy festival which is great fun; the whole Deer Shed team are into music, so everyone chips in and has suggestions of who they have seen perform during the year or might have new music coming out. We talk to friends in the industry and agents, so see what’s going on. Practically speaking, we only start making offers in Autumn, so that’s the best time to contact us. We must get the headlines in place before moving down the bill which can take some time.
And for any upcoming bands/artists looking to apply for festivals next year, do you have any tips?
Start building a live following in your local venues. Practice to become a great performer and engage with your audience. A festival crowd is different to your own show – you have one song to win them over! Whilst a lot of artists get an online following and good streaming numbers, it doesn’t always translate to live.
There seems to be a definite focus on making the festival as family-friendly as possible, and when I was there last year it just had the nicest, most relaxed vibes I’ve ever experienced at a festival! What inspired the idea to do this, and stand out from other festivals in this way?
When Oliver and I decided to give it a go, it wasn’t long after festivals like Latitude & Camp Bestival had started and there was no one doing anything similar in the north. I couldn’t see live music like I had done because of family commitments, and many events near by didn’t offer me the chance to see great music and have the kids entertained. So, Deer Shed was really built for me & my friends initially – music fans who happen to have kids. It turned out there were other people like me!
Do you feel much has changed over the last few years in the music industry’s treatment of new artists, particularly female and non-binary artists?
I think there is more awareness of mental health and agents/managers are now more mindful over booking artists. I also hope the idea of booking a tokenistic female/non-binary act has come to an end… But I do still worry that some young female artists are led a certain way on how they present and what they wear. There seem to be some genres of music where I’m not convinced that a stylist/photographer/label didn’t have a brief to come back with a certain look.
Finally, as we’re a new music focused site, are there any particular new bands or artists you’d recommend we check out?
I’m totally excited that we managed to book Grove this year. I know they’re not that new but their energy, style & music is infectious. So good live! I’ve not seen Pet Snake live yet, but I’m loving the Liverpool based artist – alt folk/indie at its best, just great songwriting.
Massive thanks to Kate for answering our questions, and for organising such a stellar festival year on year! Deer Shed Festival 2023 is taking place from 28th – 30th July and headliners include The Delgados, The Comet Is Coming, The Big Moon and This Is The Kit – more information here.
Get ready for the festival by listening to our playlist of brilliant bands playing this year here:
Get In Her Ears 