Track Of The Day: Prima Queen – ‘Chew My Cheeks’

Inspired by the swirl of emotions that an unhealthy infatuation with someone unobtainable can bring, London-based duo Prima Queen have shared their latest single ‘Chew My Cheeks’. Released via Nice Swan Recordings and produced by The Big Moon, best friends Louise Macphail and Kristin McFadden explore their ailing fascination and mixed emotions via soft vocals and sultry guitar twangs, giving the track its buoyant, relatable charm.

“‘Chew My Cheeks’ is a song that centres on an unhealthy obsession with someone who is slightly out of reach,” the band explain. “We wrote it in lockdown last year when we were remembering what it was like to idealise people you don’t know and to use them as a form of escapism. We ended up watching The Matrix in isolation together around the same time and were really inspired by the world in which the movie creates.”

Smoothing over these desires and fantasies was made all the easier with GIHE favourites The Big Moon on production duties. “It was incredible being able to work with The Big Moon since they’ve been such a big inspiration to us and we look up to them so much,” the duo comment. “They really understood our vision for the song and we were so impressed with how they were able to bring it to life.”

Listen to ‘Chew My Cheeks’ below.

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Kate Crudgington
@KCBobCut