A deceptively simple, buoyant exploration of how it might feel to disconnect from reality; Noga Erez has shared her latest single, ‘NO News on TV’. Erez penned the track during the covid-19 pandemic with her partner Ori Rousso, whilst continuing to work on her second album which is set for release later this year.
Polished production, catchy beats, and relatable lyrics combine to make ‘NO News on TV’ one of Erez’s most memorable tracks to date. She completed it without the usual distraction of emails, news and phone calls; and was therefore able to imagine a world with no access to “politics, money, grit, racism or violence.”
“I don’t wanna look at my phone anymore” she muses in the track’s opening line, fatigued by the constant flow of bad news. But rather than encouraging listeners to switch off from the world, Erez highlights that this apathy is an unhealthy privilege, and one that many communities do not have.
The Tel-Aviv based artist articulates why it’s so crucial not to turn away when we see injustice: “As I write these words people in America and all over the world are fighting for justice for the black community. It’s tragic and saddening that in this day and age we still have to deal with racism. But this fight is so extremely important, not just for the black community in the US but for any person who suffers from oppression and mistreatment.”
“I call this song ‘a children’s song for adults’ because it shows a naive, Utopian reflection of reality. I just needed to have a song like that. An escape song. [But] this isn’t time for escaping, it’s a time for confronting. Singing about how ‘everybody’s free’ right now is such an incredible dissonance for me. It says exactly what it needs to say: not everyone is free. Actually most of us aren’t, but some of us are literally, physically not free. And that has to change fast.”
Erez explores these themes in the beautifully shot video that accompanies the track, featuring an exquisitely decorated mansion and a devious bear playing drums. She elaborates on her characterisation and the visual metaphors she used: “I wanted to play a character that is very different from how I see myself, and the feeling of boredom playing a big part in a subconscious way throughout the video. The bear here is an intruder, a threat coming from the outside world and messing up the Utopia, and also salvaging the character from the underwhelming feeling of having no worries or trouble. Once she gets friendly and intimate with the intruder she instantly realises the outside world is too scary, too intense and she decides to get rid of it and go back to closing herself off from anything outside her beautiful, perfect boredom.”