Track Of The Day: Noha Saré – ‘Lost’

An evocative alt-pop tune that embraces vulnerability and smoulders with assertiveness, Amsterdam-based songwriter Noha Saré has shared her latest single ‘Lost’. Taken from her upcoming EP which is set for release later this year, the track fuses elements of R&B and electro-pop alongside Noha’s soulful vocals to reflect the way in which our moods shift when we’re contemplating our future.

“Everybody has their own demons and it’s okay to talk about it,” Noha explains. “Almost everyone has struggled with not knowing who they are, what they really want in life or where they’re headed. I got better in finding peace with who I am, including all the ups and downs, by accepting that it is okay to be scared and insecure and it’s okay to not know where you’re heading”. Through her atmospheric beats and smooth vocals, Noha makes a musical truce with her inner turmoil and leans into the unknown with impressive flair.

‘Lost’ is also accompanied by a striking set of visuals, directed by Noha’s best friend and visual artist Izak Berman. “My internal fight is embodied by 8 female performers,” she explains. “Two of them engage in a game of attraction and repulsion. The video shows an enchanting oscillation between pleasure and pain, past and future, hope and disbelief. Within a surreal composition, which seems to be somewhere between a dream and reality, showing the obscure side of my world.”

Watch the video for ‘Lost’ below.

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Photo: Kick van Doorn

Kate Crudgington
@KCBobCut