Tag: premiere

Hi Ruby, welcome to Get In Her Ears! Can you tell us a bit about yourself and what you do?
Hello! I am a musician/songwriter/producer based in Brighton and I make music under the name Yumi And The Weather.

How did you initially decide to start creating music?
I suppose it was a natural process as I started playing guitar and writing songs so it just came about from that, so wouldn’t say it was a decision… I suppose it was more of an experiment! Some guitarists just stick to guitar, but I started writing songs and taught myself how to sing through doing that, and I am so glad I tried it out!

Your single ‘What Will Become Of The Wishing Well’ is out now – can you tell us what it’s all about?
It was written about the misinformation and lies from the government around COVID and how we as humans are trying to keep our heads above water at this very uncertain time. The title comes from the idea that we are heading in to a cashless society, so it made me think about coins and how we have always used them for making wishes in the wishing well.

And it’s now been remixed by INWARDS – how did this collaboration come about?
I’ve known Kris for a couple of years before signing to Small Pond. We met at Nozstock festival a few years back as Yumi were playing and our radio plugger introduced us, and I listened to his music on the way home and it was so sick. I’ve always been a massive fan of his music so I was so happy when he said he wanted to remix this song.

We love the dreamy melodies and soaring vocals of your songs, but who would you say are your main musical influences?
Oh wow such a hard question… My main influences have changed over the years from starting the project, but I suppose to name a few for this EP would be: Mamman Sani, Secret Service, Alvvays, Dire Straits and The Cure.

Of course, no one’s going to see live music right now, but – in more ‘normal’ times – how is your local music scene? Do you go to see lots of live music?
My local music scene is incredible and I miss it so much. I was trying to go to a gig a week minimum before lockdown, and I can’t wait to get out again. Live music is something you just can’t beat and all this virtual gig stuff I know people are trying but it doesn’t cut it for me. Nothing beats being in a room with people losing themselves and being immersed in sound waves that are being created right in front of you.

And what can fans expect from your live shows?
Me and my live band being there in person, and trying to imitate the recordings – ha ha! Yeah, nothing fancy, just maybe that we are wearing clean clothes.

How do you feel the music industry is for new artists at the moment – would you say it’s difficult to get noticed?
As it’s very much a DIY ethos these days, you can’t just be a musician anymore – you kind of have to learn a bit about marketing and promotion etc. So, it’s a shame really because you would just want to spend most of your time writing and being expressive. So, it’s not difficult to get noticed, it’s more difficult to know how to get noticed, if you want to get noticed. But, ultimately, it’s being in the right place at the right time, because you meet people along the way and you don’t realise how people can have an effect until further down the line.

Finally, as we’re a new music focused site, are there any other new/upcoming bands or artists you’d recommend we check out?
At the moment I can’t stop telling people about a band called Actors. They released an album in 2019 and it’s fantastic. New/upcoming bands-wise I think keep an ear out for Club Kuru (UK), Oslo Parks (UK), Clementine Dream (FR), and SONS (BE).

Huge thanks to Ruby for answering our questions! 

‘What Will Become Of The Wishing Well’ is out now, taken from Yumi And The Weather’s upcoming EP, Some Days, set for release on 3rd December via Small Pond Records.