Track Of The Day: Montauk Hotel – ‘White Billboards’

A luscious shimmering soundscape with a poignant context; Montauk Hotel have shared their new single ‘White Billboards’. Released via Reckless Records, the Dublin-based band say their new track is a “reflection on the power of advertising in our society and how models and [industry] standards influence our choices, happiness, and feelings of adequacy”.

Montauk Hotel’s music is influenced by the glimmer of early 80s indie-pop, full of glistening guitar sounds and shining melodies. The band released their self titled EP in March 2017, and have shared stages with the likes of Goat Girl, PINS and Beauty Sleep. Across Ireland, they’ve played venues such as Whelans, The Workman’s Club and Roisin Dubh, and they’ve performed at Electric Picnic too.

Their new single ‘White Billboards’ is sure to take them back to these stages. Speaking more about the track, the band explain: “The song pictures an imaginary future where as an result of over-saturation, people have become indifferent to commercial models. Advertisers and brands have run out of slogans and have lost their impact on people and society. There is a question left open, which whether a society with empty billboards would indeed set us free to be happy or whether it would leave us lost and unable to regain a personal identity”.

Listen to ‘White Billboards’ below and follow Montauk Hotel on Facebook for more updates.

Kate Crudgington
@KCBobCut