Track Of The Day: DEBBY FRIDAY – ‘So Hard To Tell’

An altruistic mix of bittersweet vocals, glitchy beats and evocative electronics, DEBBY FRIDAY has shared her latest single ‘So Hard To Tell’. Taken from her upcoming debut album, GOOD LUCK, which is set for release on 24th March via Sub Pop, the Nigerian-born, Toronto-based artist’s track is a candid reflection on growth and the indecision encountered along the way, explored through her magnetic vocals and candid lyrics.

“I have a lower register and speak with vocal fry, so I don’t know what came over me when I made this track,” Friday explains about ‘So Hard To Tell’. “I have never in my life sung like this before and I had no idea I could even make these kinds of sounds with my voice. There’s no pitch effects, it’s all me.” Differing dramatically from her previous sounds on EPs BITCH PUNK and DEATH DRIVE, this single further showcases Friday’s talent for traversing unknown territory and totally acing it.

The track is accompanied by a video, co-directed by Kevan Funk and featuring Friday in many magnificent forms, effortlessly commanding attention wherever she goes. Her upcoming album, which was co-produced and mixed by Graham Walsh (METZ, Holy Fuck) at Candle Recording Studio in Toronto, and mastered by Heba Kadry in New York, documents Friday’s fascinating journey from being a self-proclaimed “club rat” to a multi-disciplinary artist. The record will be co-released with a short film of the same name, co-directed by Friday and Nathan De Paz Habib. Friday will also be playing a UK show on 3rd May at Corsica Studios, with support from GROVE.

Watch the video for ‘So Hard To Tell’ below.

Follow DEBBY FRIDAY on bandcampSpotifyTwitterInstagram & Facebook

Debby Friday Tour Dates 2023
Sat. Jan. 21 – Montreal, QC – La Sala Rossa w/ Pelada
Fri. Feb. 17 – Toronto, ON – Boiler Room
Wed. Mar. 15-18 – Austin, TX – SXSW
Fri, Mar. 24 – Montreal, QC – Phi Centre
Sat. Mar 25 – Toronto, ON – Garrison
Wed. Apr. 12 – Portland, OR – Mississippi Studios
Thu. Apr. 13 – Seattle, WA – Barboza
Fri. Apr. 14 – Los Angeles – Zebulon
Sat. Apr. 15 – Vancouver – Cobalt
Wed. Apr. 19 – Brooklyn, NY – Babys Alright
Thurs. Apr. 20 – Chicago, IL – Empty Bottle
Wed. May 03 – London, UK – Corsica Studios w/ Grove

Photo credit: Katrin Braga

Kate Crudgington