WATCH: Majken – ‘Lovely Daughter’

Tentative, soft-focused, colourful visuals form the new video for Swedish songwriter Majken‘s single ‘Lovely Daughter’. The track is taken from her upcoming debut album, set to be released this Autumn via Kollektivet Records.

Directed and shot by Amanda Davies, Majken says the footage for ‘Lovely Daughter’ is “conceptual but still intimate and self-revealing” – a perfect reflection of the Malmo-based musician’s songwriting style. Majken has been writing songs since the age of 14 and has a clear intuition for delicate, tender sounds with “sad and sloppy guitar”.

Her debut album was recorded at her home with Damon Tutunjian (Mew, Swirlies), who appreciates lo-fi recordings, 70’s synthesisers and MIDI harp as much as she does. If the rest of her album sounds as sweet as ‘Lovely Daughter’, our ears are in for a treat this Autumn. Watch the video for the track below, and follow Majken on Facebook for more updates.

Kate Crudgington