Sparse beats and atmospheric electronics permeate ‘Match’, the debut single from Fern Ford. Released via AWAL, the track is a slow-burning soundscape inspired by Ford’s desire to overcome feelings of self doubt.
Best known as the drummer for Mercury Prize nominated band The Big Moon, Ford’s solo work is a world away from the garage-rock anthems she creates with the group, who released their second album Walking Like We Do earlier this year. On ‘Match’, Ford allows space for her musings about trusting your intuition with her tentative beats and ambient keys.
Speaking about the track, Ford explains: “I first started writing 8 years ago, armed with just a Casiotone 202 and a xylophone. Being the drummer in a band, I always felt like maybe I should stay in my lane and leave the song writing to the pros. It felt a bit like imposter syndrome, helped by the fact that the music I was making didn’t sound like the music I was hearing around me, which made me think that maybe I was doing it wrong. I soon realised that was silly. Over the years the self-doubt subsided and with a bit of practise, I finally found my voice. ‘Match’ is about trusting your intuition. It’s about realising your strength and finding comfort in the unknown.”
Listen to ‘Match’ below and follow Fern Ford on Spotify for more updates.
Photo Credit: George Selwyn-Brace