Video Premiere: Electric Pets – ‘That Way’

Having previously received acclaim for their debut single ‘Don’t Leave Me’ from the likes of BBC Introducing, Emma Buckley, Phil Wagg, Adam Grace and Pete Darrington – aka Electric Pets – have now announced that their debut EP is set for release later this month, and have shared a heartfelt new video.

With Buckley’s raw, impassioned vocals accompanied by a gritty scuzz-strewn musicality, ‘That Way‘ builds with a fierce emotion to an empowering anthem of self love and a two fingers up to society’s expectations of what we should be. Propelled by a jangly, lilting energy, an immersive, intimate tone soon gathers pace and intensity to create a catchy slice of garage-infused rock, oozing a bold swagger. Of the track, Buckley explains:

“You could say ‘That Way’ is my autobiographical f**k you to the music industry. I spent so long being too much of something to someone and not enough of the same thing for someone else. I needed to remind myself who I was. This song is for all the people that never quite fit in, the ones who never quite felt good enough. A reminder to unapologetically love yourself.

‘That Way’ is accompanied by stirring new video, featuring artfully filmed footage of the band glistening with a sparkling allure. Watch it for the first time here:

Rhinoceros, the debut EP from Electric Pets, is set for release on 19th August via Reckless Yes.

Mari Lane
@marimindles

Track Of The Day: Electric Pets – ‘That Way’

‘That Way’, the second single from Electric Pets’ debut EP is a bold, empowering battle-cry for anyone who’s ever felt like they don’t fit in. Opening with the raw power of Emma Buckley’s unwavering vocal, the lyrics defiantly tell us who Buckley is and dismiss what others tell her she should be.   

But the song’s intimate, confessional tone soon steps up, buoyed by scuzzy, swaggering guitars, to become a proper garage-infused rock ‘n’ roll banger. Buckley sings: “Maybe I should bite my tongue and try to play the game?” But we know she won’t. This is a front-person – and a band – that doesn’t play by the rules. Of the track, Buckley explains:

“You could say ‘That Way’ is my autobiographical ‘f**k you’ to the music industry. I spent so long being too much of something to someone and not enough of the same thing for someone else. I needed to remind myself who I was.” 

And it really is the perfect redemption song. With its sassy, grown-up pop polish and uncompromising lyrics, ‘That Way’ is a great introduction to a band that are brave and completely badass. More please!

Vic Conway
@thepicsofvic

‘That Way’ is taken from Electric Pets’ Rhinoceros EP, which is out soon on Reckless Yes records.