Buoyant guitar loops, creative percussion and smooth vocals combine on Mima Good‘s latest single, ‘Cool’. The track is a lo-fi exploration of what it means to be yourself in a world that often tries to tell you you’re either not enough, or not spending enough to be considered “cool”.
Based in Brooklyn, Mima Good creates her “anti-pop” tunes from her home studio, recording vocals in a closet covered in red velvet. She uses the surfaces and utensils in her kitchen as substitutes for a full drum kit too, making the polished yet simple sounds on new single ‘Cool’ feel even more anti-establishment.
“I’ve always had trouble fitting into one genre, one crowd, one look” admits Mima. “When I wrote ‘Cool’, I was sarcastically attempting to simplify myself into a neat little indie bubble. It started out as a joke, but as I layered on new instruments, I peeled back the onion to more sincere feelings about accessibility to community and image. When I wrote the second verse and the line: ‘their sneakers look just like yours / but from a different place’, I was thinking about how much capitalism controls coolness. At the time, everyone was wearing the same white sneakers. Some were hundreds of dollars and some were $40 rip offs, but everyone was attempting to belong to the same clean box.”
Photo credit: Michelle LoBianco