maud – Get In Her Ears

A shadowy electro-pop gem that champions personal growth and self-autonomy, Norwegian producer & songwriter Maud has shared her a new video to accompany her latest single ‘Nobody’. Directed by Danish video artist Signe Dige (Chinah), the visuals combine acidic colours with surreal photo-negative-style close ups to reflect the track’s themes of emotional resilience and finding your inner strength.

“Signe and I had one short phone call before we started working together and the rest of our communication was through WhatsApp,” Maud explains about the video. “The threshold for collaborating with people digitally is so low right now, and I love how I can just find inspiring artists in other countries through Instagram and instantly be able to connect with them.”

“The idea behind the video was to portray the intimate and sincere self-love described in ‘Nobody’ by combining playful close-ups of me in a dark visual landscape,” Maud continues. “I shot some videos on my phone in my apartment in Kristiansand, sent it to Signe in Denmark and then she edited it together with some crazy good animations that she made. The result is dreamy and organic, but also a raw and dramatic video which fits my single perfectly.”

Watch the video for ‘Nobody’ below.

Follow Maud on Spotify, Instagram, Twitter & Facebook

Kate Crudgington
@KCBobCut

A shadowy electro-pop gem that champions personal growth and self-autonomy, Norwegian producer & songwriter Maud has shared her latest single ‘Nobody’. Released via her own imprint Maud Records and taken from her upcoming album, the track smoulders with a hard earned confidence, reflected in Maud’s dense beats, moody synth textures and direct lyrics.

Maud aka Kristine Hoff grew up in a relatively isolated part of Northern Norway and studied electronic music at Kristiansand’s University of Agder. She channels her personal experiences into her distinctive, dark-pop sounds and has released a string of singles to date, including ‘Bad Things’ ‘Baby Girl’ and ‘Alone Together’ to date. On her latest track ‘Nobody’, Maud pushes her boundaries of self-acceptance and arrives at a place of inner strength.

“‘Nobody’ is vulnerable and intimate, but it also substantiates the chaos we may feel inside of us from time to time,” Maud explains. “Even though the song may come off as distressing, I want the listener to feel empowered and fearless when listening to it. ‘Nobody’ is the inner voice telling you to stay true to yourself and stop worrying about what others think.” Through her pulsing beats and commanding electronics, Maud has crafted a beguiling new soundscape that radiates with her new found confidence.

Listen to ‘Nobody’ below.

Follow Maud on Spotify, Instagram, Twitter & Facebook

Kate Crudgington
@KCBobCut

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VIDEO PREMIERE: Maud – ‘Nobody’

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