The idiosyncratic voices of Tel Aviv’s Noga Erez and Philadelphia rapper SAMMUS combine in superb style on ‘Cash Out’, the follow up to Noga Erez’s previous knockout single ‘Bad Habits’. Together, the pair “call out the contradicting and chauvinistic pressures piled on women through consumerist society” with defiant, seething flair.
Warped, stretched beats and sharply outspoken lyrics permeate the track, which tackles the toxic double standards women routinely face. Erez explains the track’s purpose further: “The intention is to list out things that can make you a successful woman, in the most twisted, chauvinistic way. What society’s version is contradicts itself (eat breakfast, not too much), and is derived from the image of well-being and wealth that is presented to us alongside commercials about food, food porn etc. It all sums up a person feeling that their mind is exploding from consuming everything that we are fed by society and advertising companies. The song is all from a woman’s perspective.”
It’s this distinct perspective that makes Erez’s new music so ear-catching. Both ‘Bad Habits’ and ‘Cash Out’ mark a stylistic shift away from her highly acclaimed debut album Off The Radar (released via City Slang in 2017), proving that Erez is capable of dismantling her own sound as well as out-dated, patriarchal values. Her lyrical wit is complimented perfectly by SAMMUS’ razor sharp raps, making the context of the track ring out with powerful intensity. Listen to ‘Cash Out’ below and follow Noga Erez on Facebook for more updates.
Photo credit: Timo Kerber