Exploring the thrill of the unknown through commanding beats and defiant lyrics, Noga Erez has shared her latest single ‘End of the Road’. Lifted from her highly anticipated second album KIDS, which is set for release via City Slang on 26th March, the Tel-Aviv based musician shrugs off the tight grip of human mortality on this catchy, sharply produced new offering.
Erez has been busy working alongside creative partner Ori Rousso since the release of her debut album Off The Radar in 2017. 2020 saw the pair release a string of superb singles including ‘NO News On TV’ and ‘You So Done’, but now the duo are set to blaze their unique trail once more on upcoming record KIDS. “These are songs about what we inherit from past generations, how we pass things on,” Erez explains about the album. “KIDS talks about humanity’s potential for both beauty and destruction.” Erez’s treatment of these binary opposites on tracks like ‘End of the Road’ makes for compelling listening.
Accompanied by a slick set of visuals directed by long-time collaborator Indy Hait, the song is a charged, slickly produced alt-pop gem that dares listeners to face their fears head on. “Walking towards the unknown with a smile. That’s what I wanted this video to be all about,” Erez reveals. “Nothing about this life is as predicted, so why am I so afraid of it? I wanted to inspire people to take a look at the magical potential of the unknown nature of life. I believe the relationship with what’s beyond our control needs to be changed. The fear of it can become anticipation. The video doesn’t show an all-optimistic journey. It shows a complex one. The beauty of being completely innocent at one moment, from militant to vulnerable and then in control. That’s true to the journey we all go through, and what this video represents for me.”
Watch the video for ‘End of the Road’ below.
Pre-order Noga Erez’s upcoming album KIDS here.
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Photo Credit: Dudi Hasson