A laid back, breezy mix of dreamy vocals and hazy guitar riffs, Dublin based musician Anita Ikharo aka EFÉ has shared her latest single ‘KIWI’. Taken from her upcoming EP, VITAMIN-C, which is set for release in June, the track is a charming slice of indie pop that showcases the young artist’s ear for catchy melodies and sees her fully relaxing into her songwriting capabilities.
Co-produced with her best friend who.killed.romeo and mixed by Ben Baptie (Rex Orange County, Little Simz, Moses Sumney), ‘KIWI’ is EFÉ’s first new release since her 2020 self-made debut EP, What Should We Do This Summer?. Featuring singles ‘Garden’ and ‘Table For Two’, the record propelled EFÉ into the spotlights of the London and Miami music scenes, an experience that overwhelmed, but did not deter her from writing the songs for VITAMIN-C – with ‘KIWI’ being the first taste of what fans can expect from the record.
Accompanied by a music video which was conceptualised, directed and edited by EFÉ and her friends, the visuals reflect the artist’s fears about being unprepared and insecure in a situation she’s not entirely comfortable with. Full of bright colours and playful imagery, the footage beautifully underscores ‘KIWI’s buoyant sound.
“The video has a storyline of a girl who goes camping, she’s brought her laptop, fairy lights and cute magazines, but she can’t light a fire or even hunt for food,” EFÉ explains. “She is super scared cause she sees a bear but then she falls in love with the bear. It was definitely hard to make because it was very necessary that the right location was chosen as well as the right bear costume and right people to work with. I did cry a whole lot, scared nothing would come out right. I had so much fear around the video because of the huge pressure I put on myself to make it good. I also worked on some of the editing and colour grading so there was a lot I had creative control over. I think it was worth it in the end though and shows that hard work and the right people around can really pay off!”
Being around the right people has helped EFÉ blossom into the indie pop artist she is, something which was also aided by reading Rachel Chinouriri’s open letter to the music industry – in which she explained how she has been consistently and wrongly stereotyped as an R&B artist throughout her career – in January this year. Inspired by Rachel Chinouriri words, EFÉ simply wants to make her own music without the incorrect input of those who are clearly not listening to her music.
Listen to ‘Kiwi’ below.
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Photo Credit: Adam Kelleher