Dublin four-piece Montauk Hotel have shared visuals to accompany their shimmering single ‘White Billboards’ released via Reckless Records earlier this year. The track is a reflection on the power of advertising in society and how the models featured within these adverts influence our choices, happiness and feelings of adequacy.
Through a montage of vintage advertising footage, the video gently questions whether a society with empty billboards would give people more freedom, or whether it would leave them lost and unable to regain a personal identity. Montauk Hotel’s luscious soundscape makes these poignant themes easier to reflect on.
Watch the video below and follow Montauk Hotel on Facebook for more updates.