Introducing Interview: Soia

In the run up to her new release, Where Magnolia Grows, we caught up with Viennese Soia to get to know her a bit better.

Welcome to Get In Her Ears! Can you tell us a bit about how you got started as an artist?
Thanks! I started my first band when I was 18 with my ex-boyfriend who got me into hip hop, before I was mainly into 60s and 70s fusion jazz and klezmer. When I met the producer Mez years later we started working on the Soia project. It was all accidental.

Are you currently based in Vienna? How do you find the music scene there – is there much collaboration?
Yes, I have been living in Vienna for almost 20 years now. There are a lot of high quality musicians in Austria, a lot of highly skilled jazz musicians that wonder off to NYC one at a time. I recommend artists like Lylit, Schmieds Puls, Ruff pack, Jahson the Scientist, Esches, Oliclusive and more.

We’re loving your latest single ‘Run With Wolves’, can you tell us a bit more about what inspired this?
The song’s lyrics are about not minding so much what other people think of you and not letting yourself be categorised by others. For the video, we collaborated with the performance artist Mirabella Paidamwoyo Dziruni, as the lyrics reminded me of her unapologetic approach to queer and anti racist activism.

It’s taken from your upcoming album Where Magnolia Grows, out on 29th March – how was the making of the album and how best would you describe it in one sentence?
The album was a lot of work and somewhat challenging for everybody involved. I hope it all pays off with the quality we were aiming to provide. Once everything is finished you can reflect and appreciate it again, but in the process it can be wonderful and painful at the same time.

What can fans expect from your live shows, and more importantly are you planning on coming to the UK anytime soon??
I might come to the UK sooner than expected. Our live show is very intimate, and different every time. I love being on stage with the band! We try to make it a whole new experience so it sounds different than the production.

Finally, as we’re a new music focused site, are there any other new/upcoming bands or artists you’d suggest we check out?
I’m not the hippest up to date music digger, but I love listening to Allysha Joy, Solange, Mac Miller and Georgia Anne Muldrow at the moment. Also always the NYC fam like Black Spade, P.U.D.G.E. or Cavalier. I’m super excited for Kiefer’s new album coming up. The rest of my current music mood is mostly gems like Curtis Mayfield and Donny Hathaway.

Thanks Soia! You can check out more from Soia via Instagram and Soundcloud


Photo Credit: Ina Aydogan

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