LISTEN: Mima Good – ‘Cool’

Buoyant guitar loops, creative percussion and smooth vocals combine on Mima Good‘s latest single, ‘Cool’. The track is a lo-fi exploration of what it means to be yourself in a world that often tries to tell you you’re either not enough, or not spending enough to be considered “cool”.

Based in Brooklyn, Mima Good creates her “anti-pop” tunes from her home studio, recording vocals in a closet covered in red velvet. She uses the surfaces and utensils in her kitchen as substitutes for a full drum kit too, making the polished yet simple sounds on new single ‘Cool’ feel even more anti-establishment.

“I’ve always had trouble fitting into one genre, one crowd, one look” admits Mima. “When I wrote ‘Cool’, I was sarcastically attempting to simplify myself into a neat little indie bubble. It started out as a joke, but as I layered on new instruments, I peeled back the onion to more sincere feelings about accessibility to community and image. When I wrote the second verse and the line: ‘their sneakers look just like yours / but from a different place’, I was thinking about how much capitalism controls coolness. At the time, everyone was wearing the same white sneakers. Some were hundreds of dollars and some were $40 rip offs, but everyone was attempting to belong to the same clean box.”

One thing’s for sure, we think Mima’s DIY approach to making music is pretty cool. Listen to ‘Cool’ below and follow Mima Good on Spotify & Facebook for more updates.

Photo credit: Michelle LoBianco

Kate Crudgington
@KCBobCut

Track Of The Day: Maggie Gently – ‘Every Night’

In a cathartic unravelling of her desires, San Francisco’s Maggie Grabmeier is unapologetically candid in her debut single ‘Every Night’, released under her all-new project Maggie Gently.

With a pop-punk past, Maggie embarks on her current writing with a more delicate, indie-like lens that adds a sense of intimacy and simplicity to her emotional illustrations. What is compelling about ‘Every Night’ is its genre complexity exactly. The concoction of Maggie’s strong sense of melody is reminiscent of mid-west emo/punk and provides an undeniable anthemic feel that is nostalgically comforting and perfectly familiar.

Up against a compartmentalised indie mix, Maggie places her emotional story in a bedroom-pop habitat that allows the guitar’s transparent overdrive to sit just right and allows her lyrics the space they deserve: “I wanna learn how to be alone without feeling a panic in my bones…” sets the scene for her entire upcoming EP Good Cry that was written during a complex and reflective time for Maggie.

With the raw and relatable stream of consciousness that Maggie has hosted in ‘Every Night’, she has earnestly invited her listeners into her current universe of understanding inner turmoil and its request for a breakthrough. Maggie Gently is all of us at one time or another, a vulnerable and stunning work in progress.

Watch the new video for ‘Every Night’ here:

‘Every Night’ is out now, listen on Spotify. And Maggie Gently’s debut EP Good Cry is set for release 29th May.

Jill Goyeau
@jillybxxn

Photo Credit: Amayah Harrison