WATCH: S.A.A.R.A – ‘Forest’

A sultry blend of jazz, dance and classical elements that explore the fine line between fantasy and reality, EDM artist and composer S.A.A.R.A has shared a video to accompany her new single ‘Forest’. Treating her musical output as a “fantastical playground” that allows her to explore these boundaries, her new visuals are a hazy reflection on the juxtapositions we encounter in both our real, and our online lives.

“I have quite a visual approach to song-writing and production,” S.A.A.R.A aka Sara Belle explains. “I want to create atmospheres and experiences for the listener which can be transposed into the arrangement.” Through her lush synths, dancing beats and smooth vocals, S.A.A.R.A captivates her listeners and transports them into the dreamlike state reflected in the video for ‘Forest’, directed by Emily Seale-Jones.

“I wanted to create something that captured the magical and haunting quality of the track whilst also acknowledging S.A.A.R.A’s unapologetic approach to making music,” Emily comments. Through her use of slow motion and kaleidoscopic transitions, Emily compliments S.A.A.R.A’s intoxicating rhythms, as she comprehends what it means to connect and disconnect from technology and bring ourselves back to the moment.

Watch the video for ‘Forest’ below.

Follow S.A.A.R.A on bandcamp, Spotify, Twitter, Instagram & Facebook

Photo Credit: James Chegwyn

Kate Crudgington
@KCBobCut

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VIDEO PREMIERE: Maud – ‘Nobody’

A shadowy electro-pop gem that champions personal growth and self-autonomy, Norwegian producer & songwriter Maud has shared her a new video to accompany her latest single ‘Nobody’. Directed by Danish video artist Signe Dige (Chinah), the visuals combine acidic colours with surreal photo-negative-style close ups to reflect the track’s themes of emotional resilience and finding your inner strength.

“Signe and I had one short phone call before we started working together and the rest of our communication was through WhatsApp,” Maud explains about the video. “The threshold for collaborating with people digitally is so low right now, and I love how I can just find inspiring artists in other countries through Instagram and instantly be able to connect with them.”

“The idea behind the video was to portray the intimate and sincere self-love described in ‘Nobody’ by combining playful close-ups of me in a dark visual landscape,” Maud continues. “I shot some videos on my phone in my apartment in Kristiansand, sent it to Signe in Denmark and then she edited it together with some crazy good animations that she made. The result is dreamy and organic, but also a raw and dramatic video which fits my single perfectly.”

Watch the video for ‘Nobody’ below.

Follow Maud on Spotify, Instagram, Twitter & Facebook

Kate Crudgington
@KCBobCut

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WATCH: GHLOW – ‘Not Fit For This’

A visceral blend of distorted guitars, energetic beats and commanding vocals, Russian-Swedish heavy duo GHLOW have shared a video to accompany their latest single ‘Not Fit For This’. Taken from the band’s debut album Slash and Burn, recently released via PNK SLM Recordings, the fast-paced visuals reflect the track’s intense rhythms and jagged riffs.

“’Not Fit For This’ is a manifesto embracing raw power, materializing the energy that grows out of frustration and boredom,” the band explain about the track. “We wanted the video to translate the energy of the music and worked with our amazing friends over at Gonz TV who kept it fast paced and punky.”

Formed of multidisciplinary artists Emille de Blanche and Nikolay Evdokimov, GHLOW fuse their lived experiences and passion for genre-blending sounds into their intense, driving soundscapes. They divide their labour equally; de Blanche handles vocals, bass and the band’s art direction, while Evdokimov takes on on guitar, synths, drum machines and production duties. Through experimentation and a desire to test themselves, the pair trusted their instincts and created an album that burns with raw, ambiguous fury, and ‘Not Fit For This’ is another corrosive offering that glows with the band’s trademark electro-punk angst.

Watch the video for ‘Not Fit For This’ below.

Follow GHLOW on bandcamp, Spotify & Instagram

Kate Crudgington
@KCBobCut

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WATCH: CMAT – ‘I Don’t Really Care For You’

Inspired by Nestlé TV adverts, K-Pop music videos and the Oscar-nominated 70s film Five Easy Pieces, Irish pop icon CMAT has shared a new video to accompany her fourth single ‘I Don’t Really Care For You’. Adorned in a fabulous snake-skin blazer & skirt combo, the pop starlet performs an impressive and joyful dance routine opposite a mute bearded beauty who’s Instagram followers are set to double in the next few hours.

“The director Eilís approached me some time ago to make a music video, and I really wanted it to be for ‘I Don’t Really Care For You’ because I knew she would be able to capture the high energy mood of the song, and also we are into the same old, niche and ugly design stuff,” CMAT explains. “The dream sequence was inspired by a Nestle ad from the 1980s. The choreographer, Nick, made my dreams come true. I was like, ‘I want to dance like Blackpink, but I have absolutely no technical ability whatsoever.’ I think that much is evident in the video but we pulled it off!”

Full of CMAT’s lush, yearning vocals, relatable lyrics and Americana-tinged guitars, ‘I Don’t Really Care For You’ is a song that sees her swallow her pride and admit to sometimes being “the bigger dickhead in a relationship.” The witty set of accompanying visuals show CMAT at her finest, exuding a charisma that lights up the screen as she leans into “the Marian Keyes of it all.”

Watch the video for ‘I Don’t Really Care For You’ below.

 

Follow CMAT on bandcamp, Instagram, Twitter, Spotify & Facebook 

Photo Credit: Sarah Doyle

Kate Crudgington
@KCBobCut

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