Inspired by Nestlé TV adverts, K-Pop music videos and the Oscar-nominated 70s film Five Easy Pieces, Irish pop icon CMAT has shared a new video to accompany her fourth single ‘I Don’t Really Care For You’. Adorned in a fabulous snake-skin blazer & skirt combo, the pop starlet performs an impressive and joyful dance routine opposite a mute bearded beauty who’s Instagram followers are set to double in the next few hours.
“The director Eilís approached me some time ago to make a music video, and I really wanted it to be for ‘I Don’t Really Care For You’ because I knew she would be able to capture the high energy mood of the song, and also we are into the same old, niche and ugly design stuff,” CMAT explains. “The dream sequence was inspired by a Nestle ad from the 1980s. The choreographer, Nick, made my dreams come true. I was like, ‘I want to dance like Blackpink, but I have absolutely no technical ability whatsoever.’ I think that much is evident in the video but we pulled it off!”
Full of CMAT’s lush, yearning vocals, relatable lyrics and Americana-tinged guitars, ‘I Don’t Really Care For You’ is a song that sees her swallow her pride and admit to sometimes being “the bigger dickhead in a relationship.” The witty set of accompanying visuals show CMAT at her finest, exuding a charisma that lights up the screen as she leans into “the Marian Keyes of it all.”
Watch the video for ‘I Don’t Really Care For You’ below.
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Photo Credit: Sarah Doyle