Track Of The Day: My Idea – ‘Breathe You’

With the final single from their debut album, New York duo My Idea rip up the rulebook. ‘Breathe You’ feels radically vulnerable. The intimacy of the lyrics and production make for uncomfortable listening: it’s the musical equivalent of hearing your neighbours arguing through paper-thin walls. 

The band, made up of Palberta’s Lily Konigsberg and Water from your Eyes’ Nate Amos, have talked about their latest album soundtracking a collective breaking point. And you can hear that so clearly in this duet. Amos’ lo-fi, electronically enhanced vocal collides starkly with the purity of Konigberg’s voice, stopping you in your tracks. And the conflict builds further with the song’s urgency and almost grotesque imagery that paints a picture of obsessive lust. 

Of the track, Amos explains:

“‘Breathe You’ was never really intended to be on the album. I made the hook/beat in the middle of a night when I was unable to sleep and sent it to Lily as a sort of ‘check out how ridiculous this is’ joke; she recorded the verses and sent it back within a day. This was during a really difficult time for both of us and we were processing our emotions in very different ways – I buried my sadness inside of humour and Lily wore hers on her sleeve In spite of the absurdity of the song at a basic level, it ended up being as honest and accurate as anything we’ve made…”

Releasing ‘Breathe You’ as the last single of their first album is a stroke of genius from the band. It’s such an interesting song, both musically and lyrically, that you can’t help but wonder what they’ll do next! 


Cry Mfer, the debut album from My Idea, is out now on Hardly Art.

Vic Conway
@thepicsofvic

Photo Credit: OK McCausland

Track Of The Day: My Idea – ‘Cry Mfer’

‘Cry Mfer’ is the title track from My Idea’s upcoming debut album. It’s melancholic with a nostalgia that simultaneously channels ’80s shoegaze and the perfect US alt-pop you’d find on ’90s teen TV soundtracks (and yes, fellow ’80s babies, I’m talking Dawson’s Creek). Yet the song’s glitchy, steadying beats give it a modern electronic twist that brings it right up to date.

The band, comprising of Palberta’s Lily Konigsberg and Water from Your Eyes’ Nate Amos, admit they were both spiralling when they made ‘Cry Mfer’; it’s a sort-of soundtrack to their collective breaking point. You can hear that sense of chaos in the bittersweet lyrics, and in the song’s urgency. However, Konigsberg’s sweet and spiky vocal that oozes atop the dreamy production still make ‘Cry Mfer’ feel like a polished pop gem.

By channelling their pain into pop perfection, My Idea has bring us a song that you can both sob and shimmy to. Now sober and – in Konigsberg’s words – “getting my life together”, the band’s future potential feels limitless. 

My Idea’s debut album, also entitled Cry Mfer, is set for release on 22nd April via Hardly Art.

Vic Conway
@thepicsofvic

PLAYLIST: July 2021

The GIHE team have unearthed some more new music gems for you to listen to on our July Playlist! There’s an eclectic mix of alternative tunes, synth-pop bangers and raucous guitar anthems for you to enjoy. Take some time to scroll through our track choices below and make sure you hit play on the Spotify playlist at the end of this post.

Follow GIHE on Spotify to hear all of our previous playlists too.

Amy Winehouse – ‘Me & Mr Jones’
“What kind of fuckery is this?” – one of my all time favourite lyrics, courtesy of Amy Winehouse. This month marked ten years since her untimely death and gave us all a chance to reflect on her iconic musical legacy. Charming, intelligent and rib-achingly funny, but simultaneously plagued by addiction, alcoholism and bulimia, Amy Winehouse’s altruistic talent is one that simply can’t be rivalled. RIP Amy. (Kate Crudgington)

Babeheaven – ‘Lovefool’ (The Cardigans Cover)
Babeheaven are a band who do wonders with their covers and this one is no exception. Singer Nancy Andersen’s voice just beautifully falls over the music every time, the perfect accompaniment to this sweltering summer where we just have to slow down. (Tash Walker)

Abra – ‘Roses’
This song has been spinning its way around all of my playlists over the last month. Released back in 2015, I always have space for a return listen for Abra. The way a song sounds six years later is part of the beauty of it, especially the lyrics on this one – “You taste best when you are in full bloom” – turn up your dials for a big slice of distilled electro pop. (TW)

Evil House Party – ‘Head Held High’
I love this captivating synth-pop tune from Copenhagen-based duo Evil House Party. Taken from their debut EP Grand Theft Audio, which is set for release on 24th September via Third Coming Records, the track is a heady, bittersweet reflection on personal uncertainty and laments the struggle of trying to survive in the real world whilst also trying to fulfil your dreams. (KC)

Maria Uzor – ‘Innocence’
The latest solo release of Maria Uzor (also one half of GIHE faves Sink Ya Teeth), ‘Innocence’ offers an other-worldly soundscape propelled by glitchy electronic hooks and drum ‘n’ bass reminiscent beats. Interweaving a whirring ethereal splendour with shades of the likes of Grimes with a unique soul-fused drive, I just can’t get enough of its blissful, euphoric energy and bewitching allure. Innocence And Worldliness, the upcoming EP from Maria Uzor, is set for release on 27th August. (Mari Lane)

John Glacier – ‘Icing’
This song! Coming in at 1.44 a song has never left me desperate for more, obsessed is an understatement. East London’s John Glacier released this as a teaser from the forthcoming 12-track project SHILOH: Lost For Words, due on 30th July. (TW)

Moor Mother ft. lojii – ‘Shekere’
Having released her debut album Fetish Bones back in 2016, musician-poet-artist-workshop facilitator Camae Ayewa – aka Moor Mother – has now announced her upcoming new album, Black Encyclopedia Of The Air. Taken from the album, latest single ‘Shekere’ features Philadelphia rapper lojii and is propelled by a stripped-back, jazz-infused musicality as it oozes a swirling, stirring allure and immersive, soulful drive. As poetically poignant lyricism is set against the captivating flow of the instrumentation, an exquisitely enthralling, and undeniably necessary, battle-cry is created. Black Encyclopedia Of The Air, the upcoming album from Moor Mother, is set for release on 17th September via ANTI-. (ML)

Witch Prophet – ‘Makda’
I have Tash to thank for introducing me to the majestic sounds of Ethio queer hip-hop fusion artist Witch Prophet. ‘Makda’ is a celebration of the Ethiopian Queen of Sheba and the accompanying video for the track is all about showcasing “the power of Black women and mothers.” (KC)

Piroshka – ‘V.O’
Taken from Piroshka’s brand new album, Love Drips and Gathers, ‘V.O’ offers a poignant tribute to 4AD’s late in-house art director and graphic designer Vaughan Oliver. A swirling, ethereal soundscape, sparkling with a captivating, shoegaze-tinged splendour, the track reflects not only on Miki Berenyi’s memories of Vaughan, but also her experience of attending his funeral last year – with many of the lyrics inspired by speeches that she heard on the day. Find out more about Piroshka and their new album in our recent interview with Miki here. (ML)

Praises – ‘A World On Fire’
This shadowy track by Toronto-based Praises is such a hypnotising listen. The new project of Jesse Crowe (formerly one-half of Beliefs), ‘A World On Fire’ “imagines a diaspora and a war, whilst tackling other ideas of mortality, identity and love.” The track is taken from Praises’ upcoming EP, EP4, which is set for release on 5th August via Hand Drawn Dracula. (KC)

Tirzah – ‘Tectonic’
Anyone who knows me/has asked me what I’m listening to over the last couple of years will have given you one answer: TIRZAH. She’s recently announced the release of her new album Colourgrade which I am counting down the days to. This song ‘Tectonic’ is totally hypnotic, starting with a conflicting drone before her vocals arrive, rougher than we’re used to, all adding to the music’s intensity – and don’t even get me started on the lyrics. Needless to say, this track gives me FEELS. (TW)

Täpp – ‘Aquaria’
The latest release from Jazztronica/hip hop/ classical collective Täpp, led by classically trained jazz violinist Rebekah Reid. This track is lifted from their debut album, named after the winner of Season 10 of RuPaul’s Drag Race – ‘Aquaria’ is an anthem created to empower women, transgender/gender non-conforming people and the LGBTQ+ community, encouraging them to step into their light and “shine like the gifts they are to the world.” Can’t argue with that. (TW)

Tiiva – ‘Bones’
Is it even a GIHE playlist if I don’t include a Tiiva track? I’m a big fan of all their releases so far and ‘Bones’ is no exception. The London-based producer has crafted another captivating soundscape full of atmospheric beats, hushed vocals and summery synth sounds. (KC)

Planningtorock – ‘Gay Dreams Come True’
This song gives nothing but pure gay joy, a pleasure to hear it pouring out of any speakers. Planningtorock has to be the most consistent creator of absolute dance tunes right now. I LOVE IT. What vibes, what fun. (TW)

cheeky – ‘SPADES’
cheeky is a classically trained pianist, queer non-binary producer based in Philadelphia. This track ‘SPADES’ is taken from their recent EP The Tower. Constructed of mostly percussive sounds sampled from their piano, cheeky says this song is “about struggling with self love.” Definitely check out their new EP, it’s a bittersweet exploration of their musical influences and includes a bewitching cover of ‘Nightingale’ from Disney’s Cinderella. (KC)

FLOSSING – ‘SWITCH’
FLOSSING is the new project from Heather Elle, formerly of Bodega and The Wants. I love her candid, moody sound on her debut single ‘SWITCH’, which explores her own sexuality and “the deviant nature of men.” I can’t wait to hear her new EP Queen Of The Mall, which is set for release on 10th September. (KC)

Ailsa Tully – ‘Sheets’
Ahead of the release of a new EP next month, Welsh artist Ailsa Tully recently shared poignant single ‘Sheets’. Flowing with a shimmering, stripped back musicality, ‘Sheets’ combines lilting melodies with Tully’s crystalline, honey-sweet vocals. Oozing an immersive, delicate emotion and sparkling grace, there is something uniquely captivating about the juxtaposition of the vocals and the rippling instrumentation; the gentle build up and crescendo evoking images of waves delicately crashing against swathes of sand. Holy Isle, the upcoming EP from Ailsa Tully, is set for release 20th August via Dalliance Recordings. (ML)

CMAT – ‘2 Wrecked 2 Care’
Irish pop sensation CMAT says this song is based around the idea of what “would have happened if Sheryl Crow ever had to work in a TK Maxx” – absolute lols. I love everything CMAT creates and I can’t wait to see her live for the first time at her sold out show at The Troubadour in November. (KC)

Bad Waitress – ‘Strawberry Milkshake’
The latest single from Toronto based Bad Waitress, ‘Strawberry Milkshake’ blasts into the ears with pulsating hooks and thrashing beats, as Kali-Ann Butala’s seething vocals soar with a riotous power. Propelled by a gritty energy and frenzied, empowering drive, it’s a wonderfully sinister – hell-raisingly raucous yet fuzzily catchy – punk-fuelled anthem. Of the track, the band comment: “Strawberry Milkshake’ is saccharine sweet, milky pink terror. On the surface it’s sexy and enticing – but there’s a poisonous sludge bubbling just beneath.” No Taste, the debut album from Bad Waitress, is set for release on 3rd September. (ML)

Pretty Happy – ‘Sudocream’
Centered around the Cork-centric story of a girl who is suffering from alcohol poisoning in the Mercy Hospital whilst her partner sits across the road in the Franciscan Well pub, Pretty Happy’s ‘Sudocream’ kicks and screams with the kind of frustration, panic and anxiety that can’t be soothed by the childhood medicinal staple it’s named after. It’s a frantic, witty, cathartic burst of art punk noise from the Cork trio, lifted from their recent EP Sluggers Bridge, released via Art For Blind Records. (KC)

My Idea – ‘Stay Away Still’
The latest single from New York duo Nate Amos and Lily Konigsberg – aka My Idea – ‘Stay Away Still’ is a perfectly jangly slice of lo-fi, indie-pop. I’m a big fan of this track’s luscious, sunny melodies and the way it juxtaposes a deadpan wit with a dreamy, twinkling energy. ‘Stay Away Still’ has been released with accompanying single ‘That’s My Idea’ ahead of the duo’s debut EP, set for release on 30th July. (ML)

Softcult – ‘Spit It Out’
I’m a big fan of this lush, swirling guitar tune from Canadian duo Softcult. Formed of Ontario-based twins Phoenix and Mercedes Arn Horn, this new single gently encourages listeners to face up to, and reject their unconscious bias. Check out the accompanying video for it here. (KC)

Meggie Brown – ‘Dusty Smells’
The first song to be taken from London-based Meggie Brown’s upcoming new EP, ‘Dusty Smells’ is a nostalgia-inducing anthem for anyone struggling with their identity. With shades of the likes of Aussie fave Courtney Barnett, it juxtaposes Brown’s deadpan-yet-poetic reflections with a sparkling musicality as scuzzy hooks flow with a lilting energy, offering an uplifting glimmer of hope. Of the track, Brown – who has recently come out as transgender – explains: “Coming to terms with one’s gender identity has been both beautiful and challenging during this lockdown. When I wrote and recorded ‘Dusty Smells’ I wanted it to match through sound how non-binary those emotions and realisations were.” HOME, the upcoming EP from Meggie Brown, is set for release later this year. (ML)

th’sheridans – ‘Awesome Summers & Kate’
The latest single from indie-pop duo th’sheridans, ‘Awesome Summers & Kate’ is taken from their upcoming career-spanning compilation. Propelled by scuzzy hooks, jangly drum-machine induced beats and a swirling, danceable energy, it reflects on the tentative anticipation of possibilities as restrictions start to lift. With shades of the stripped-back hype-pop/dance-punk of Le Tigre, it offers a perfect smattering of effervescent euphoria – something that is much needed in these uncertain times. Pieces Of General, the upcoming compilation album from th’sheridans, is set for release on 10th September via Reckless Yes. (ML)

Death Valley Girls – ‘Sanitarium Blues’
A refreshingly honest reflection on mental health struggles, Death Valley Girls’ latest single ‘Sanitarium Blues’ was inspired by vocalist Bonnie Bloomgarden’s stay at a professional institution amidst a serious battle with her own mental health. Propelled by the soaring, gritty power of Bloomgarden’s vocals, it’ll soak you in its fierce, reverb-strewn riffs that rage with a frenzied, angsty drive. Oozing a sludgey, grunge-fuelled fuzz with a swirling psychedelic allure, it’s an instantly bewitching and eerily immersive creation. Street Venom, the re-issued album, is set for release on 30th July via Suicide Squeeze Records. (ML)

Ms White – ‘Fuck Men’
I’m ashamed to say that I hadn’t heard of Ms White until recently, when Belfast artist F.R.U.I.T.Y thankfully introduced me to her by including this track in their recent Five Favourites feature for us. A wonderfully empowering anthem from the Trans artist, the name really speaks for itself: I challenge you to listen to this and not feel motivated and ready to face the world. (ML)

Track Of The Day: My Idea – ‘Stay Away Still’ / ‘That’s My Idea’

Ahead of the release of their debut EP at the end of this month, New York-based indie-pop duo Nate Amos and Lily Konigsberg – aka My Idea – have now shared the first taster of the collection in the form of two singles, ‘Stay Away Still‘ and ‘That’s My Idea‘.

Kicking off to a quick start, ‘Stay Away Still‘ launches with an upbeat drum line that lays out the rhythm ahead of a rush of guitar and vocals. The tongue-in-cheek lyrics juxtapose laughter and pain in a way that’s smart and relatable, nailing a light-hearted approach to depression and existence that fuels millennial humour.

The vocals are cleverly layered. The chirpy melody is complemented by deep, almost deadpan responses beneath. At times, the two vocal lines bounce off each other like a conversation contained within one song. At others, they conflict but in a way that feels like they come from the same place – as if one is speech while the other is echoing what you actually wanted to say. Although the words are often repeated, the way the lyrics twist around each other shapes the song with a driving momentum. The strings are lovely and light, and – with this sense of brightness particularly in the solo that continues through the following verses – a real boost is given to the music.

‘Stay Away Still’ builds gradually, with new layers being introduced throughout. Finally, it swells to a big bouncy climax that comes to an abrupt stop leaving you eager for more and grateful that this song has dropped as part of My Idea’s special two-in-one release.

The second single released as a teaser ahead of My Idea’s upcoming EP is ‘That’s My Idea‘. Shorter and softer than the accompanying ‘Stay Away Still’, it offers a clear idea of what to expect from the band in its less-than-ninety second run time.

Combining provocative lyrics – which if they were written down you might imagine were a challenge or even aggressive – with an ominously gentle delivery, the vocals are breathy, but not for lack of lung power. Instead, that softness feels like a very purposeful choice that lends a human element to the track and adds an impressive weight to the words themselves. Delivering phrases like “that’s my idea,/ talking to me like it was yours the whole time/ makes me want to fight you” with such delicacy tells an entirely different story than if they were belted out. Arguably, one that’s more powerful. The words seem to come from someone just finding the strength to stand up for themselves, not quite ready to yell but tired of being spoken over.

The light, high vocals are blended with bubbly guitar that has fun with the notes and creates a pleasantly textured foundation for the track. Fleeting with a memorably sly sweetness, ‘That’s My Idea’ makes for another fantastic appetiser before the EP brings the main course.

That’s My Idea, the debut EP from My Idea, is set for release 30th July via Hardly Art.

Kirstie Summers
@ActuallyKurt

Photo Credit: Michael Wolever