Track Of The Day: My Idea – ‘Cry Mfer’

‘Cry Mfer’ is the title track from My Idea’s upcoming debut album. It’s melancholic with a nostalgia that simultaneously channels ’80s shoegaze and the perfect US alt-pop you’d find on ’90s teen TV soundtracks (and yes, fellow ’80s babies, I’m talking Dawson’s Creek). Yet the song’s glitchy, steadying beats give it a modern electronic twist that brings it right up to date.

The band, comprising of Palberta’s Lily Konigsberg and Water from Your Eyes’ Nate Amos, admit they were both spiralling when they made ‘Cry Mfer’; it’s a sort-of soundtrack to their collective breaking point. You can hear that sense of chaos in the bittersweet lyrics, and in the song’s urgency. However, Konigsberg’s sweet and spiky vocal that oozes atop the dreamy production still make ‘Cry Mfer’ feel like a polished pop gem.

By channelling their pain into pop perfection, My Idea has bring us a song that you can both sob and shimmy to. Now sober and – in Konigsberg’s words – “getting my life together”, the band’s future potential feels limitless. 

My Idea’s debut album, also entitled Cry Mfer, is set for release on 22nd April via Hardly Art.

Vic Conway
@thepicsofvic