WATCH: Noga Erez – ‘NAILS’

Flowing with her trademark polished production, defiant vocal swagger and snappy lyrics, pop renegade & GIHE favourite Noga Erez has returned with her razor sharp single, ‘NAILS’. Released via Neon Gold/Atlantic Records, who Erez has recently signed to, and her first new music since her second album KIDS, ‘NAILS’ is accompanied by a slick video directed by long time collaborator Indy Hait, featuring Erez and her music & life partner Ori Rousso.

“‘NAILS’ is a song about jealousy, and how being jealous of people, in this particular case another woman, makes you idealize that person in a very weird and dark way,” Erez explains about the track. Together, Rousso and Erez explore these emotions through their infectious beats and Erez’s visceral emceeing, playfully loosening the grip of the jealous thoughts that we are all prone to from time to time.

The deeply satisfying sound of Erez tapping her own nails on different surfaces also underscores the new anthem. Their crunch adds a palpable, physical energy to the song, emphasizing the sharp humour that fuels her fierce lyrics. Armed with her embellished fingertips, she imagines her own nails as an amusing weapon with which to take down her adversaries – “I’ll bump a bitch / flesh pieces in my nails.”

Erez acknowledges the privilege of being allowed to work through these emotions in her music. “I feel like we live in a culture that says, ‘Don’t think those negative thoughts. Don’t even let that cross your mind’ but sometimes I’m like – ‘these bitches are looking at my man, I don’t want that!’ – it’s very, very funny. So I say, let it cross your mind, so that you can leave these things at the thought level, and get the poison out of you. The song is an invitation for everyone to feel that empowering, aggressive vibe and embrace it.”

Watch the video for ‘NAILS’ below.

Follow Noga Erez on bandcamp, Instagram, Twitter, Facebook & Spotify

Photo Credit: Timo Kerber

Kate Crudgington
@KCBobCut

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WATCH: Noga Erez (feat. ROUSSO) – ‘Views’ (Kids Against The Machine Vol. 1)

Stripped back, poignant, and just as stylish as the original rendition; Noga Erez has shared an alternative version of her most recent single, ‘Views’. With ‘(Kids Against The Machine Vol. 1)’ added to the title, Erez and her partner & collaborator Ori Rousso perform a flawless rendition of the track, accompanied by the vibrant sounds of a six-piece band.

After a string of stand-alone releases over the last two years (‘Bad Habits’, ‘Cash Out’, ‘Chin Chin’), ‘Views’ is the first single lifted from Erez’s highly anticipated second album, which is set for release via City Slang later this year. The Tel-Aviv musician’s clear vocals glide over slick beats and pop hooks to create an infectiously powerful anti-fakeness anthem, and this new rendition is equally as affecting.

There’s obvious chemistry between Erez, Rousso, and the talented musicians they perform with in the track’s accompanying video, showcasing Erez & Rousso’s natural talents as performers. ‘Views (Kids Against The Machine Vol. 1)’ is the first of several stripped-back tracks that Erez will be sharing throughout the year, and we can’t wait to hear more of these unexpected gems.

Watch the video for ‘Views’ (Kids Against The Machine Vol. 1) below, and follow Noga Erez on Spotify and Facebook for more updates.

Kate Crudgington
@KCBobCut

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WATCH: Noga Erez – ‘VIEWS’ (feat. Reo Cragun & ROUSSO)

The inimitable Noga Erez stylishly explores the absurdity of paying for exposure on social media on her brand new track, ‘VIEWS’. Collaborating with her partner Ori Rousso, and LA-based hip-hop artist Reo Cragun, Erez effortlessly commands attention in the striking video that accompanies the single.

After a string of stand-alone releases over the last two years (‘Bad Habits’, ‘Cash Out’, ‘Chin Chin’), ‘VIEWS’ is the first single lifted from Erez’s highly anticipated second album, which is set for release later this year. The Tel-Aviv musician’s clear vocals glide over slick beats and pop hooks to create an infectiously powerful anti-fakeness anthem.

Speaking about the track, Erez explains: “In my verse, I tried to voice that insecurity that can lead to people faking or buying views to portray an appearance of success. I wanted to relate to that feeling, not criticize. We thought it would be more interesting to have a counter perspective to mine so we reached out to Reo and he came back with his magnifying verse about (as I understand it) how this sort of stuff comes back to haunt you in the end.”

Directed by Indy Hait, the video for ‘VIEWS’ boasts some stunning choreography, and reflects the themes Erez that engages with throughout the track. She explains further: “VIEWS’ is one of those songs that was inspiring and easy to write a visual piece for. The “endless staircase” idea came to me after writing four treatments for the video. That’s when Indy came in and started to strip away all the bullshit, layer by layer. He stripped the idea down to its core and in his unique style and aesthetic, directed a piece that only has significant & memorable moments in it.”

Lyrically and visually, Erez’s new single is certainly memorable. “It just hit the fan…” she raps, and we couldn’t agree more. Watch the video for ‘VIEWS’ below, and follow Noga Erez on Facebook & Spotify for more updates.

Kate Crudgington
@KCBobCut

Photo Credit: R604M

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Track Of The Day: Noga Erez – ‘Worth None’ (feat. Camerata Orchestra)

If you thought Tel Aviv-based producer Noga Erez could be labelled predictable, think again. After her two knockout releases in 2018 – ‘Bad Habits’ and ‘Cash Out’ – the pop renegade has returned with a reworked version of her acclaimed 2017 album, Off The Radar. Titled RaDaR Reworked, Erez has teamed up with Israel’s esteemed Camerata Orchestra to create classical versions of her contemporary songs, and she’s shared a live video for ‘Worth None’ to celebrate the release (available now via City Slang).

Renowned artist Shlomi Shaban invited Erez to perform a concert with Jerusalem’s Camerata Orchestra in 2018, arranging the tracks with respected orchestrator, Eugene Levitas. The event took place at Tel Aviv’s prestigious Performing Art Center, and was captured on film and recorded for this special release. Together with her partner and co-writer Ori Rousso; Erez’s altruistic vocals are accompanied by exquisite strings and refined, understated percussion on this enigmatic re-working.

Speaking about her new project, Erez explans: “We weren’t looking to change the songs from my debut album, but were seeking to wrap them in a new, brighter gown, that will elevate the existing sounds and give it a shiny and majestic feel.” Listen to ‘Worth None’ below and keep your ears peeled for more new music from Noga Erez later in 2019.

Order Noga Erez’s RADAR Reworked here.

Kate Crudgington
@KCBobCut

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