Flowing with her trademark polished production, defiant vocal swagger and snappy lyrics, pop renegade & GIHE favourite Noga Erez has returned with her razor sharp single, ‘NAILS’. Released via Neon Gold/Atlantic Records, who Erez has recently signed to, and her first new music since her second album KIDS, ‘NAILS’ is accompanied by a slick video directed by long time collaborator Indy Hait, featuring Erez and her music & life partner Ori Rousso.
“‘NAILS’ is a song about jealousy, and how being jealous of people, in this particular case another woman, makes you idealize that person in a very weird and dark way,” Erez explains about the track. Together, Rousso and Erez explore these emotions through their infectious beats and Erez’s visceral emceeing, playfully loosening the grip of the jealous thoughts that we are all prone to from time to time.
The deeply satisfying sound of Erez tapping her own nails on different surfaces also underscores the new anthem. Their crunch adds a palpable, physical energy to the song, emphasizing the sharp humour that fuels her fierce lyrics. Armed with her embellished fingertips, she imagines her own nails as an amusing weapon with which to take down her adversaries – “I’ll bump a bitch / flesh pieces in my nails.”
Erez acknowledges the privilege of being allowed to work through these emotions in her music. “I feel like we live in a culture that says, ‘Don’t think those negative thoughts. Don’t even let that cross your mind’ but sometimes I’m like – ‘these bitches are looking at my man, I don’t want that!’ – it’s very, very funny. So I say, let it cross your mind, so that you can leave these things at the thought level, and get the poison out of you. The song is an invitation for everyone to feel that empowering, aggressive vibe and embrace it.”
Watch the video for ‘NAILS’ below.
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Photo Credit: Timo Kerber