The inimitable Noga Erez stylishly explores the absurdity of paying for exposure on social media on her brand new track, ‘VIEWS’. Collaborating with her partner Ori Rousso, and LA-based hip-hop artist Reo Cragun, Erez effortlessly commands attention in the striking video that accompanies the single.
After a string of stand-alone releases over the last two years (‘Bad Habits’, ‘Cash Out’, ‘Chin Chin’), ‘VIEWS’ is the first single lifted from Erez’s highly anticipated second album, which is set for release later this year. The Tel-Aviv musician’s clear vocals glide over slick beats and pop hooks to create an infectiously powerful anti-fakeness anthem.
Speaking about the track, Erez explains: “In my verse, I tried to voice that insecurity that can lead to people faking or buying views to portray an appearance of success. I wanted to relate to that feeling, not criticize. We thought it would be more interesting to have a counter perspective to mine so we reached out to Reo and he came back with his magnifying verse about (as I understand it) how this sort of stuff comes back to haunt you in the end.”
Directed by Indy Hait, the video for ‘VIEWS’ boasts some stunning choreography, and reflects the themes Erez that engages with throughout the track. She explains further: “VIEWS’ is one of those songs that was inspiring and easy to write a visual piece for. The “endless staircase” idea came to me after writing four treatments for the video. That’s when Indy came in and started to strip away all the bullshit, layer by layer. He stripped the idea down to its core and in his unique style and aesthetic, directed a piece that only has significant & memorable moments in it.”
Lyrically and visually, Erez’s new single is certainly memorable. “It just hit the fan…” she raps, and we couldn’t agree more. Watch the video for ‘VIEWS’ below, and follow Noga Erez on Facebook & Spotify for more updates.
Photo Credit: R604M