WATCH: Jules (feat. The Golden Phoenix) – ‘We Never Run’

Described as an anthem to encourage women to celebrate themselves and others, Jules’ ‘We Never Run’, featuring The Golden Phoenix, is an empowering and timely gift this week as we celebrate International Women’s Day. 

Swirling synth and a crisp drum track begin the tune with an infatuating energy, embodying a best friend grabbing your hand and pulling you out to the dance floor. The disposition of the mix is undeniably fun from the moment it begins, and ever more so with its accompanying music video that is both heartwarming and empowering. 

Self-love and confidence exist so strongly in the essence of Jules’ vocals, and her genuine spirit is felt by anyone listening. The track feels like both a reflective moment for Jules, as well as a token on how to move forward with resilience. Jules and The Golden Phoenix have made a moment to celebrate our accomplishments and pat ourselves on the back for a moment, something that is hard to allow ourselves at times. ‘We Never Run’ and its victorious message are proof that indeed we are stronger together, more resilient together, and even more beautiful as a whole than as individuals navigating this world alone.

 

Released ahead of Jules’ upcoming EP, Identity: WHO AM I, ‘We Never Run’ is out now. 

Jill Goyeau
@jillybxxn

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WATCH: POZI – ‘Watching You Suffer’

If I could describe ‘Watching You Suffer’ from London trio Pozi in one word, it would definitely be quirky… With a raw punk energy and attitude, the track resonates a strong sense of emergency and alarm, coupled with a dystopian DIY music video that surely helps the case.

The main female character is alone in the midst of a sterile world inhabited by human-like, faceless creatures dressed in red, the colour of danger. The raw vocals are reminiscent of The B-52s and the lack of guitars is a definite innovative plus – with the violin and its mid-track solo being a key highlight of the song. The growling, constant bass-line continues to evoke the sense of urgency, and is almost lifelike, emulating  the music video’s main character’s sense of loneliness and of being misunderstood.

Pozi’s violin driven punk surely makes the trio a stand-out act that you should definitely keep your eyes and ears on!

Watch the new video for ‘Watching You Suffer’ here:

PZ1, the upcoming album from POZI, is out 5th April via Prah Recordings.

Janelle Borg

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WATCH: Hexmaze – ‘Hex Hex Hex’

Making a mark on the London music scene since 2017, five-piece band Hexmaze have just dropped their single, ‘Hex Hex Hex’. With a hypnotic potion of punk lyrics and vocals, haunting chants and fuzzed out guitars, the collision of different sounds creates a genre-splitting track. In their latest single, the band demonstrate their diversity and ability to experiment in a song and create what will ultimately become a favourite amongst fans.

The music video, directed by Swedish visual artist Anna Bo, complements the energy and organised chaos of the song. Anna Bo creates a horror-like fairytale setting, which is intersected with scenes of the band dressed as Atwood-esque spectres band walking in unison. The video is almost ritualistic as its indulgent and rich imagery perfectly captures the intense emotions packed within the song. Both the music video and the single signify the journey from anxiousness to anger, and overall create an empowering message.

Watch the new video for ‘Hex Hex Hex’ here:

Amy McCarthy
@behindthecritic

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WATCH: Show Boy – ‘Heart Is An Apple’

Having built a reputation across the capital for their dazzling, energy-filled live shows, London’s Show Boy are back with a captivating new video.

Whilst a step away from the sparkling glam pop of previous offering ‘Empress‘, what ‘Heart Is An Apple’ lacks in glitter, it no doubt makes up for in sweeping emotion and rich lyrical content. Filled with twinkling, whirring hooks and the distinctive smooth vocals and impassioned falsetto of front-man Jovis, it oozes an instantly infectious, soaring pop-strewn splendour.

To experience the song to its full potential, however, you really should watch the video. A glorious, 100% handmade, stop-motion animation – with everything you see completely lovingly crafted, and filmed, by Jovis – it follows the endearing plight of two characters on an arduous arctic adventure, before one of them meets their tragic end in the mouth of Show Boy keyboardist Dan.

Of the track, Jovis explains:

“It’s essentially about a desire to escape the boring, predictable parts of your life and go on an adventure into the unknown. To find new excitement in your relationships, break through that layer of passivity and feel stronger emotions. I was listening a lot to the Joni Mitchell album Night Ride Home while writing this and, although it doesn’t sound similar at all, I definitely had that exciting night journey vibe in my head all the time. Sadly the journey doesn’t end too well for the characters in the video, so I suppose too much adventure can also be a bad thing…”

Watching ‘Heart Is An Apple’ it’s clear that Show Boy have created something truly exquisite; epic in its understated emotive power and inspired artistry.

Catch Show Boy live at their single launch this Friday 18th May at The Shacklewell Arms.

Mari Lane
@marimindles

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