Described as an anthem to encourage women to celebrate themselves and others, Jules’ ‘We Never Run’, featuring The Golden Phoenix, is an empowering and timely gift this week as we celebrate International Women’s Day.
Swirling synth and a crisp drum track begin the tune with an infatuating energy, embodying a best friend grabbing your hand and pulling you out to the dance floor. The disposition of the mix is undeniably fun from the moment it begins, and ever more so with its accompanying music video that is both heartwarming and empowering.
Self-love and confidence exist so strongly in the essence of Jules’ vocals, and her genuine spirit is felt by anyone listening. The track feels like both a reflective moment for Jules, as well as a token on how to move forward with resilience. Jules and The Golden Phoenix have made a moment to celebrate our accomplishments and pat ourselves on the back for a moment, something that is hard to allow ourselves at times. ‘We Never Run’ and its victorious message are proof that indeed we are stronger together, more resilient together, and even more beautiful as a whole than as individuals navigating this world alone.
Released ahead of Jules’ upcoming EP, Identity: WHO AM I, ‘We Never Run’ is out now.