Video Premiere: Voice Of Aiko – ‘Prescription Dream’

In collaboration with Voice Of Aiko, Arts Council England and charities REST, MIND and APRIL, Enya Belak Gupta has made a powerful film to tackle a global problem with prescription drugs. A creative collective of musicians, artists and filmmakers, Voice Of Aiko is dedicated to campaigning for change and raising awareness of important issues.

A chilling insight into the terrible impact that prescription drugs can cause, ‘Prescription Dream’ oozes a dark, unnerving energy reflecting the helplessness and confusion that addiction can often cause. As vibrant, explicit visuals are accompanied by flowing glitchy beats and soaring Beth Gibbons-esque vocals, an unnerving, warped soundscape is created, interweaving shades of trip-hop and electronica to captivating effect.

Of the video, Voice Of Aiko founder Calista explains:

“What drove us to launch this project was hearing the shocking statistics and stories about what potential harm medications prescribed by the doctor can cause and how easily this can be helped by us just talking about it more, allowing people to make informed choices. We hope that with this emotional song, Enya’s stunning video, the artistic workshops and the weekly vlog we can raise awareness on this very important subject.”

Watch the poignant video for ‘Prescription Dream’ here:

‘Prescription Dream’ is out tomorrow 17th October. Voice Of Aiko is grateful to be supported using public funding by The National Lottery through Arts Council England.

 

Mari Lane
@marimindles

 

 

 

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