WATCH: Northwest – ‘London’

Although duo Northwest physically released their debut album – simply titled I – in June 2018, they only recently decided to publish it online. Why? well, it was part of the band’s manifesto (which they published on their website) where they decided to give away the digital version of their record to who anybody who personally requested it.

Since then, Northwest have sent 460 hand-written postcards all over the world, each one with an individual code to access the record online. It’s a bold approach to take for a DIY band in the age of the internet, but it’s one that has clearly paid off for the pair. They’ve now shared a music video for ‘London’ their “favourite” track on the album as a celebration of their efforts.

Directed by Ignacio Simón (one half of Northwest) and featuring images from photographer & artist Álvaro Gómez-Pidal, ‘London’ is a beautifully executed, intriguing set of visuals. “This is probably the hardest we’ve ever worked on a song and in a video, and we hope you like it as much as we do” explain the duo, and we’re sure their fans certainly will. Watch the video below…

Photo Credit: Ignacio Hergueta

Kate Crudgington
@KCBobCut

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