Sacred Bones signee Jenny Hval has shared her new single ‘Ashes To Ashes’ and it’s an uplifting electronic affair. The track is taken from her upcoming album, The Practice of Love, which is set for release on 13th September.
The Norwegian multidisciplinary artist blends gentle vocals, startling lyrics, and deceptively catchy beats to communicate issues of morality on her new record. It sits in stark contrast to her 2016 album Blood Bitch, and features the voices of collaborators Vivian Wang, Laura Jean Englert, and Félicia Atkinson.
Speaking about her new album and the themes it encompasses, Hval explains: “This all sounds very clichéd, like a standard greeting card expression, but for me love, and the practice of love, has been deeply tied to the feeling of otherness. Love as a theme in art has been the domain of the canonized, big artists, and I have always seen myself as a minor character, a voice that speaks of other things. But in the last few years I have wanted to take a closer look at the practice of otherness, this fragile performance, and how it can express love, intimacy, empathy and desire. I have wanted to ask bigger, wider, kind of idiotic questions like: What is our job as a member of the human race? Do we have to accept this job, and if we don’t, does the pressure to be normal ever stop?”
She may be humble about the impact of her voice in the wider industry, but we believe in the power of Jenny Hval’s vision and we’re excited to join her on her journey through love and otherness. Listen to ‘Ashes To Ashes’ below and follow Jenny Hval on Facebook for more updates.
Pre-order Jenny Hval’s upcoming album The Practice of Love here.
Photo credit: Lasse Marhaug