Born from the desire to create an unusual video with hardly any budget, Jessica Winter has shared an edgy set of visuals for her single ‘Sad Music’. Lifted from her debut EP of the same name which she released via Roya earlier this year, the track is an electro-pop gem inspired by the need to relieve heartbreak through the medium of music.
Winter produces her music from her bedroom studio in Brixton, effortlessly blending various elements of electronica, pop, R&B and industrial music to create her intensely dance-able sounds. ‘Sad Music’ is a perfect example of this, and the accompanying video directed by Nan Moore catches both the light and the dark explored in her music.
Speaking about the new visuals, Winter explains: “Nan and I started it with zero budget, so we sweet talked our way into Specsavers and took a National Express down to Portsmouth beach to film the initial scenes. A year went past and we hustled, we toured together and eventually convinced someone to give us the cash to finish it off. The only reason we got into Spescavers was because I was there so often with a health condition called blepharitis, you treat it by using artificial tears. I think that reflects how as an artist, a woman putting out pop music, you always feel like there’s an element of being performative. ‘Sad Music’ is performative, it’s getting through heartbreak with a song and a dance.”
As well as her Sad Music EP, Winters has released the Chambermix edition, with stripped back versions of each song that focus on her vocals and piano. With a talent for both taking it down and cranking it up a notch, Winter has earned her Queen of sad bangers crown. Watch the video for ‘Sad Music’ below and follow Jessica Winter on bandcamp and Spotify for more updates.