Track Of The Day: Mai – ‘Control’

An evocative electronic gem that urges listeners to surrender to the inevitability of change, Essex-based musician and vocalist Mai has shared her debut single ‘Control’. Released via Cool Thing Records, the track is a collaboration between Mai, aka Rosie Gulliver of Petty Phase and songwriter and producer Liam Watkins from A Cause In Distress.

Originally developed as a project during lockdown, Mai creates music inspired by the ethereal sonics of This Mortal Coil, Cocteau Twins and Zola Jesus, as well as the tenebrous soundscapes of Nine Inch Nails and My Bloody Valentine. On ‘Control’, her gentle vocals float over shadowy beats and urgent electronics, reflecting the track’s theme of submitting to the relentless and random changes that have an impact our lives, especially during the last year.

“The song is about accepting a lack of control and embracing the unpredictability of life,” Mai explains about ‘Control’. “Realising that you can make endless plans and fail-safes but ultimately you can never have total control, and that’s okay.” Finding catharsis via thoughtful lyrics and compelling synth textures, Mai’s debut single provides momentary relief from life’s more hectic moments.

Listen to ‘Control’ below.

Follow Mai on Spotify & Instagram

Photo Credit: Owen Stephen Foran

Kate Crudgington
@KCBobCut

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