If you’re at all familiar with pink suits, you’ll recognise their unique energy in every element of their new music video for ‘Refuse The Rules‘, the first taste we’ve had of their upcoming second album, Dystopian Hellscape. The whole video drips with their signature style and unapologetic passion.
The video takes place entirely within a two cubicle toilet, wallpapered with newspaper pages. The logos of The S*n and Metro (owned by The Daily Mail Group) leap out at you. An article about gender self-ID “fears” is placed right in the centre of the shot. Before the music even begins, you’re presented with instant commentary about the quality of contemporary journalism – rampant media bias and the painfully uncritical approach to publishing political agendas in the modern press.
‘Refuse The Rules’ is not a long or complicated song. It hones in on its point perfectly. Boiling down the tiresomely endless hours of identity debate into a concise song that barely breaks 100 seconds in length, it is short and sharp, instantly cementing pink suits as expert creators of today’s punk anthems.
With just the opening line – “Our existence doesn’t threaten your existence” – the song immediately highlights the most draining elements of the whole debate. It calls out the hypocrisy of anyone actively threatening another person over their identity, which wouldn’t have any impact at all on other people’s lives if they didn’t choose to stick their oar in. At a time when human lives are under threat every day from war / climate change / poverty / homelessness, even in the wealthiest countries on the planet, this track points out just how ridiculous it is to waste your energy being bigoted.
The delivery of every line is sharp and urgent, a scream that evokes all the pain, frustration and fear underlying the song’s message, roared over a foundation of aggressive drums and shrieking guitar riffs. The track is packed with earworms that capture the rage effortlessly.
Despite the darkness that necessitates this kind of commentary, ‘Refuse The Rules’ is ultimately uplifting in its defiance – “We refuse the rules. We refuse to bow.” It’s a rejection of conformity and of the hypocrisy of those who manage to conveniently ignore all the real problems in this dystopian hellscape of the modern world to take issue with another human being’s self expression. It’s a riotous call to action for anyone who needs a little extra motivation to embrace their true selves.
Completely created by pink suits themselves, this new video captures the raging energy of ‘Refuse The Rules’ perfectly. Watch, for the first time, here:
Produced by Halo Halo studio in Margate, ‘Refuse The Rules’ is out now, ahead of pink suits’ second album – Dystopian Hellscape – which is set for release in Spring 2024. But keep you ears and eyes peeled for more teasers in the meantime!
Kirstie Summers
@ActuallyKurt
Photo Credit: Stephen Daly Photography / @stephendalyphotography
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