LISTEN: Little Pale – ‘Don’t You Know U’

If you’re yearning for an online world without filters and false narratives; Little Pale‘s new single ‘Don’t You Know U’ will help to lift your spirits. The South East London artist has created an alt-pop tune gently criticizing the damaging effects of social media, and the impact it’s having on our mental health.

“Got a feeling, streaming for you”, muses Little Pale, over clicking beats, poppy synth textures, and grooving bass lines. Her soft vocals reflect the ease with which social media users can be seduced by the never-ending “shiny, spicy, pixel fortunes” they’re presented with on their feeds.

Little Pale explains the premise of the track further: “I wrote this song last year about social media being this new aesthetic asset to a lot of people. My recent songwriting has been inspired by technology that aids our communication, as for more introverted souls, constant “Online” is not always something that is fully welcomed! The point I’m making is definitely not original, but lyrically, I wanted to portray how this cultural shift has caused people to seek validation virtually, and that such thrills can cheapen the complex originality of the individual into a sort of sameness. I think this is especially true for the younger generation and I hope that the music video that is to accompany this song in the coming weeks reflects that.”

We hope that Little Pale’s new single provides a distraction for anyone feeling a little overwhelmed online at the moment. Listen to ‘Don’t You Know U’ below, and follow Little Pale on Spotify & Facebook for more updates.


Kate Crudgington

WATCH: Noga Erez – ‘VIEWS’ (feat. Reo Cragun & ROUSSO)

The inimitable Noga Erez stylishly explores the absurdity of paying for exposure on social media on her brand new track, ‘VIEWS’. Collaborating with her partner Ori Rousso, and LA-based hip-hop artist Reo Cragun, Erez effortlessly commands attention in the striking video that accompanies the single.

After a string of stand-alone releases over the last two years (‘Bad Habits’, ‘Cash Out’, ‘Chin Chin’), ‘VIEWS’ is the first single lifted from Erez’s highly anticipated second album, which is set for release later this year. The Tel-Aviv musician’s clear vocals glide over slick beats and pop hooks to create an infectiously powerful anti-fakeness anthem.

Speaking about the track, Erez explains: “In my verse, I tried to voice that insecurity that can lead to people faking or buying views to portray an appearance of success. I wanted to relate to that feeling, not criticize. We thought it would be more interesting to have a counter perspective to mine so we reached out to Reo and he came back with his magnifying verse about (as I understand it) how this sort of stuff comes back to haunt you in the end.”

Directed by Indy Hait, the video for ‘VIEWS’ boasts some stunning choreography, and reflects the themes Erez that engages with throughout the track. She explains further: “VIEWS’ is one of those songs that was inspiring and easy to write a visual piece for. The “endless staircase” idea came to me after writing four treatments for the video. That’s when Indy came in and started to strip away all the bullshit, layer by layer. He stripped the idea down to its core and in his unique style and aesthetic, directed a piece that only has significant & memorable moments in it.”

Lyrically and visually, Erez’s new single is certainly memorable. “It just hit the fan…” she raps, and we couldn’t agree more. Watch the video for ‘VIEWS’ below, and follow Noga Erez on Facebook & Spotify for more updates.

Kate Crudgington

Photo Credit: R604M

Premiere: Deva St. John – ‘The Information Age’

Having wowed audiences at a Sofar Sounds showcase in August, and with a BBC Introducing headline show planned for next month, London born artist Deva St.John blasted into ears last year with her debut single ‘Afterlife’. Now, sharing a brand new release, she looks set to be a definite one to watch.

Oozing the soaring grit of her impassioned vocals, ‘The Information Age’ is a sarcastic salute to the often oppressive nature of social media. Building in tension with a poignant raw emotion alongside a riotous energy and catchy, raging hooks, it’s an instantly infectious alt-rock anthem. Of the track, Deva St. John explains:

I wrote ‘The Information Age’ after spending way too long comparing myself to other people. I was beginning to feel my self worth deteriorate with every passing post; watching people I love allow misinformation to cloud their judgement, while knowing the media I’m consuming is probably just as manipulative; seeing the growth and decay of important news due to a lack of any public attention span; watching entire gigs through an audience member’s phone screen. It’s become so easy to distract ourselves. I wanted to remind people that a hive mind isn’t the answer, especially when your Queen Bee is a sewer rat.”

Recorded with Clem Cherry at London’s Eastcote Studios, and mastered with John Davis at Metropolis, ‘The Information Age’ is out tomorrow 1st November.

Mari Lane



Track Of The Day: She Makes War – ‘Devastate Me’

If you’re looking for a colourful way to neutralise the noise that social media overload can create – look no further than She Makes War‘s new video for her latest single ‘Devastate Me’. The bright visuals show the Bristol-based artist & producer playing her buzzing guitar riffs and giving absolutely no fucks about her online presence. The track is taken from her upcoming album Brace For Impact, which is set to be released on October 5th.

Speaking about the track, She Makes War (aka Laura Kidd) explains: “I wanted to make something bouncy and fun, an antidote to the self-indulgent testosterone-fuelled ‘rock’ videos of the past and present, something that doesn’t take itself so seriously but can still accentuate a killer riff. So here it is. I can rock out without my cock out. My balls are nowhere near the wall. Let’s celebrate our individuality, let’s have some fun.”

It’s this fusion of fun and freedom that makes Kidd’s music so catchy, and her buoyant attitude and blistering guitar riffs make ‘Devastate Me’ an infectious dose of punk-infused pop. A fiercely devoted, independent DIY force, She Makes War has crafted her success from a close relationship with fans, placing importance on her music’s physical form and an emphasis on the live experience. She Makes War will be heading out on tour this October (dates listed below), and she’ll be playing the immense Loud Women Festival this weekend at Tufnell Park Dome (get your tickets here).

Watch the video for ‘Devastate Me’ below and follow She Makes War on Facebook for more updates.

Pre-order She Makes War’s new album Brace For Impact here.

She Makes War UK Tour Dates 2018
18/10 – Leeds, Brudenell Social Club
19/10 – Glasgow, Hug & Pint
20/10 – Manchester, Castle Hotel
23/10 – Leicester, Firebug
24/10 – Norwich, Epic Studios
26/10 – Sebright Arms, London
27/10 – Brighton, Hope & Ruin
31/10 – Birmingham. Hare & Hounds

1/11 – Oxford, Jericho Tavern
2/11 – Southampton, Heartbreakers
3/11 – Bristol, Thekla

Kate Crudgington