Having wowed audiences at a Sofar Sounds showcase in August, and with a BBC Introducing headline show planned for next month, London born artist Deva St.John blasted into ears last year with her debut single ‘Afterlife’. Now, sharing a brand new release, she looks set to be a definite one to watch.
Oozing the soaring grit of her impassioned vocals, ‘The Information Age’ is a sarcastic salute to the often oppressive nature of social media. Building in tension with a poignant raw emotion alongside a riotous energy and catchy, raging hooks, it’s an instantly infectious alt-rock anthem. Of the track, Deva St. John explains:
“I wrote ‘The Information Age’ after spending way too long comparing myself to other people. I was beginning to feel my self worth deteriorate with every passing post; watching people I love allow misinformation to cloud their judgement, while knowing the media I’m consuming is probably just as manipulative; seeing the growth and decay of important news due to a lack of any public attention span; watching entire gigs through an audience member’s phone screen. It’s become so easy to distract ourselves. I wanted to remind people that a hive mind isn’t the answer, especially when your Queen Bee is a sewer rat.”
Recorded with Clem Cherry at London’s Eastcote Studios, and mastered with John Davis at Metropolis, ‘The Information Age’ is out tomorrow 1st November.