Kim Gordon wasn’t wrong in questioning why the Spice Girls’ “girl power” wasn’t “woman power”, but as a 11-year-old kid, all I thought the ‘Say You’ll Be There’ video lacked was instruments. Enter: L.A. Witch on a road trip through the California desert in their new video for the smoke-tainted psychedelia of their debut album’s standout track, ‘Drive Your Car’.
Ashtrays teeming with burnt out cigarettes, two people on the dance floor after everyone else has gone home, the sun coming up over Santa Monica pier… and the band plays on. That’s L.A. Witch’s sound in a nutshell.
L.A. Witch are psych-rock Americana at its finest. Their distinctly Los Angeles sound is reflected in the clanging, distant guitars and the drums being just that little bit louder, front and centre, like the rumbling engines about to fall through the rusted bottom of an old Chevy.
This is a band on the rise, and as the video director Allie Lane explains, “I wanted to evoke a surreal state of adventure that matches the romantic lulls and highs of a road trip.” Its destination? One massive impact in 2018.
L.A. Witch’s self-title debut album is out now via Suicide Squeeze Records. And be sure to catch the girls at one of their newly announced UK shows scheduled for the beginning of next year:
27th March, 2018 – The Chameleon, Nottingham
28th March, 2018 – Sleazy’s, Glasgow
29th March, 2018 – The Cluny, Newcastle
30th March, 2018 – Oslo, Hackney, London
31st March, 2018 – Headrow House, Leeds