Danish electro-pop artist HunBjørn – which roughly translates as “small bear” – has shared a new element of her musical universe in the form of single ‘Who Are We To Love’. It’s a dreamy combination of synths, distorted guitars and sweet melancholic vocals.
HunBjørn (aka Ulla Pihl) was the former lead singer and songwriter in the experimental pop band Lima Lima, but now she’s recording as a solo artist. She released her debut EP In Vacuo in September of 2018, and began growing her fan base on social media by using a messenger-bot called the “She Bear Bot”. It’s an interactive behind the scenes experience for her EP that fans could join, and includes personal vlogs about every song and the story behind it.
Now, HunBjørn is ready with a new set of stories on her second EP Next Summer. She produced the record herself and it was mixed by previous collaborator Brian Batz (aka Sleep Party People). ‘Who Are We To Love’ is the first single, and it’s a love song to the environment, written to remind us that taking care of it is the responsibility of all of us.
Combining both organic and digital synth textures, HunBjørn has created a twinkling track full of her soothing vocals. Speaking about the single, she explains: “For a long time, I had been wanting to write a song about the environment expressing my concerns about where we’re heading. But I didn’t want the song to be sanctimonious or a lifted finger. So instead I tried to express the double standards that I myself apply. I was planning to fly to the other side of the world, well knowing how big my CO2 footprint would be. At the same time I see myself as environmentally conscious person. So I’ve tried to express those opposing feelings in the song. How much is just words and how much do we really act? How much do we leave for our decision makers or even worse – for our kids?
The official music video for the song is directed by Daniel Charluck Garrelts from Karma Film. HunBjørn’s pregnant body is painted in gold as a picture of the earth, which is marred by black oil as a symbol of how we treat the earth and what our children are born into. Take a look at the footage below and follow HunBjørn on Facebook for more updates.