A vibrant, catchy tune made with “100% childsplay and solo belly laughs”, Kitsch-bop Queen Æ MAK has shared her latest single, ‘hey driver (!)’. Taken from her new EP how to: make a kitsch pop song to show the world, which is released today (18th Sept), the Irish artist has crafted another polished art-pop offering with a dance routine that’s a joy to mimic.
Embracing production duties for the first time on her new release, Æ MAK – aka Aoife McCann – wrote and recorded her new EP during the Covid-19 lockdown period. She focused on making upbeat tunes that listeners could bop too, and the result is a candid and ultra fun aural “how to” on making music that’s joyous and uplifting.
McCann’s carefree attitude is best displayed in the accompanying music video for ‘hey driver (!)’, shot and edited by Tim Shearwood. Featuring her cousin Anyamanee Thungsombat and school friend Kavneet Kainth, the video shows the girls seamlessly executing dance moves such as the “bumble bee butt walk” and adopting the “casual horse rider” pose.