An industrial-tinged pop tune that revels in the idea of not fitting the mould, Blackpool-based dark pop artist ZAND has shared their latest single ‘Inappropriate’. Lifted from their brand new EP UGLY POP (released today), the track is another stellar example of ZAND’s talent when it comes to creating savage yet sweet “ugly pop” gems.
“’Inappropriate’ is taking one of the words that has been used to patronise and belittle artists like myself who don’t fit a friendly, cookie cutter manufactured stereotype,” ZAND explains about the track. “[It’s] putting a sarcastic, embracive spin on it laced with a bit of irony. It’s a vent for the judgement I have faced in this industry by certain people. I’ve really enjoyed taunting those same people with my music.”
ZAND’s wit and defiance in the face of their critics shines through in their candid lyricism and polished, yet punishing beats. Produced by ZAND and DJ/producer Daktyl (Major Lazer, Halsey) and mixed by Thomas Mitchener (Frank Carter and the Rattlesnakes, La Roux), ‘Inappropriate’, like the other four tracks on the UGLY POP EP, is a delightfully wicked tune that celebrates self-autonomy and persevering in an industry that often tries to soften an artist’s unique edge.
“UGLY POP is a very intimate project to me, with it being the first body of work centred around my own genre as an ‘ugly popstar’” ZAND continues. “This EP acts as a little taster for this, and what UP represents. I’m stoked to be birthing this little batsh*t part of me out into the world” – and we’re stoked to be listening to more of ZAND’s warped and wonderful beats.
Watch the video for ‘Inappropriate’ below.
Photo Credit: Sophie Thompson