Track Of The Day: Desperate Journalist – ‘Personality Girlfriend’

Having been charming us for a number of years now with their hypnotic, ’80s-reminiscent indie soundscapes, London’s Desperate Journalist have now announced a new album, set for release next month. Ahead of the album, the band recently shared new single ‘Personality Girlfriend‘.

Reflecting on society’s obsession with “putting women into boxes/on pedestals...”, ‘Personality Girlfriend’ flows with jangly, scuzzed-out hooks and a swirling, shoegaze-tinged allure. Building with a fizzing energy as the distinctive, honey-sweet vocals of Jo Bevan soar with a subtle power, it glistens with a shimmering anthemic grace and reverb-strewn splendour. Whilst harking back to the grittier Britpop of the early ’90s, here Desperate Journalist once again manage to create something that is entirely their own – exquisitely fusing together their influences, whilst adding their own unique, captivating majesty and immersing the listener in the track’s poignant subject matter. Expanding on the song’s meaning, Bevan explains:

The stupid idea that we are either gorgeous airheads with no inner life, or Plain Janes ‘with a great personality’, is exhaustingly pervasive in the way people talk about relationships, and both ‘categories’ are negging, nasty excuses for not granting respect to the person in question… The song is also a riposte to the tired old cultural trope that in order to be worthwhile or interesting a woman has to be incredibly strong and some kind of paragon of virtue and/or intrigue, when men are rarely held to the same standardI’m a real person with needs and desires and interests and I fucking dare you to discount me.”

Watch the new video for ‘Personality Girlfriend’ here:

Recorded entirely in Crouch End during lockdown, Maximum Sorrow – the upcoming album from Desperate Journalist – is set for release on 2nd July via Fierce Panda Records. Pre-order here.

Mari Lane
@marimindles

Photo Credit: Nick JS Thompson

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mariangelicalane

Managing Editor/Co-Founder

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