A stirring, intricately observed guitar tune about trying to cultivate a “normal” routine during a time of deep vulnerability, Danish alt-pop artist Brimheim has shared her latest single ‘this week’s laundry’. Taken from her upcoming album can’t hate myself into a different shape, which is set for release on 28th January via W.A.S Entertainment, the track flows with her tender vocals and confessional lyrics, which chime with relatable melancholy.
“The song is an inner monologue about keeping up appearances,” Brimheim explains. “Attempts at adjusting very mundane things in life to feel in control. The collection of specific actions in the song – like buying frozen beans, sorting laundry, and skipping lunch – are all somewhat failed approximations of normalcy and balance. In reality, they just thinly veil existential loneliness and insecurity. It’s someone trying to convince themselves and everyone around them that they’re fine, when they are actually barely keeping it together. It’s like they’re live action role playing as a responsible adult. The lyrics list all these things to point out their banal absurdity as well as their relatability.”
With realistic lines like “I put on foundation for my trip across the street / I am getting a new bag of frozen beans / ‘cause that’s a good way to sneak some greens into a meal / although fresh would be ideal” – Brimheim’s rich guitar sounds and exquisite emotional resilience shine through on ‘this week’s laundry’. She pulls herself back from the brink with an understated confidence, providing comfort for listeners who may be living through a similar experience.
Listen to ‘this week’s laundry’ below.
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Photo Credit: Hey Jack