Having received acclaim from the likes of BBC 6Music’s Steve LaMacq, London-based alt-folk artist Alice SK has now unleashed new aspects of her musical spectrum with twisted music video for latest release ‘On The Road’. The song and video brilliantly tell the cautionary tale of a toxic relationship, taking us on an emotional rollercoaster as the cracks start to show.
The scene is set with slow, soft keys and SK’s luscious, smokey vocals, but as song escalates around the emotional chorus – “Momma says he’ll take my heart, turn it to ash / I’m on the road…” – we begin to realise she is trapped. As the romance turns sour in the second verse, we’re able to feel her pain as the tempo increases when she battles with her inner voices and towards the realisation that “there’s no turning back” from the choices she has to make to regain her power.
Juxtaposing a lilting folk-strewn musicality with a hauntingly poignant raw emotion and sense of foreboding, ‘On The Road’ showcases Alice SK’s beautifully resonant lyrical storytelling perfectly.
Watch the eerie, Seb Gilmore directed, new video for ‘On The Road’ here:
Fi Ni Aicead
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