If you’re seeking a “high-camp…very abstract take on Queen of the Damned meets Lost Boys”, then Lotic‘s video for recent single ‘Hunted’ is essential viewing. Directed by Matt Lambert (who gave the above explanation); the dark, sensual, delightfully disturbing set of visuals are the perfect accompaniment to Lotic’s altruistic sound.
The opening lyrics to ‘Hunted’ – “brown skin, masculine frame, head’s a target, actin’ real feminine, make ’em vomit” – provide the perfect context for Lambert’s video:”We had this spontaneous idea of a cursed deity whose strength and sexual energy is fueled by the souls of bougie white boys they seduced, and then murdered ritualistically in a small beach resort town.” This gritty backdrop is made all the more alluring by Lotic’s mesmerising beats and well-crafted electronic sounds.
‘Hunted’ will feature on Lotic’s debut album Power, which is set to be released via Tri Angle Records on 13th July. “It originally started as an empowerment album,” explains Lotic, speaking about their upcoming record. “I felt that I needed to offer something outside of myself, as sort of a healing moment”.
Power will also be released on limited edition vinyl, housed in a die cut sleeve designed by Marwan Kaabour, and will feature a vinyl only exclusive track called ‘Burn A Print’. The album artwork was shot my acclaimed director and photographer Matt Lambert, styled by Rich Aybar and features Lotic wearing clothes designed by Iris Van Herpen.
Watch the video for ‘Hunted’ below and pre-order your copy of Lotic’s Power here.
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Photo credit: Matt Lambert