Described as a “high-camp, very abstract take on Queen of the Damned meets Lost Boys,” Berlin-based Lotic has shared a new video for their single ‘Hunted’. Directed by Matt Lambert who gave the above explanation, the dark, sensual, delightfully disturbing set of visuals are the perfect accompaniment to Lotic’s altruistic sound.
The opening lyrics to ‘Hunted’ – “brown skin / masculine frame / head’s a target / actin’ real feminine / make ’em vomit” – provided the perfect context for Lambert’s video: “We had this spontaneous idea of a cursed deity whose strength and sexual energy is fuelled by the souls of bougie white boys they seduced, and then murdered ritualistically in a small beach resort town.” This gritty backdrop is made all the more alluring by Lotic’s mesmerising beats and well-crafted electronics.
‘Hunted’ will feature on Lotic’s debut album Power, which is set to be released via Tri Angle Records on 13th July. “It originally started as an empowerment album,” explains Lotic. “I felt that I needed to offer something outside of myself, as sort of a healing moment.” Power will also be released on limited edition vinyl, housed in a die cut sleeve designed by Marwan Kaabour and will feature a vinyl only exclusive track called ‘Burn A Print’.
Watch the video for ‘Hunted’ below and pre-order your copy of Lotic’s Power here.
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Photo credit: Matt Lambert