Video Premiere: Playing House – ‘Not Good’

Openly identifying as queer, feminist and body positive, London band Playing House recently released their bold single ‘Not Good’, and have now shared a brand new accompanying video.

Filled with vibrant, synth-driven hooks and unique, soaring vocals, ‘Not Good’ is a surrealist look at the absurdity of the ambivalence to all things not good. Propelled by an empowering groove, it’s a colourful slice of art-pop with shades of the likes of La Roux or Hercules & Love Affair. Building to a swirling, rainbow-coloured pop anthem, it’ll get you up and dancing, ready for summer. Of the track, the band explain:

“Itโ€™s a song that could only be written in the surreal reality that we’re living in right now, in the middle of the destruction of the planet, consumerism, inequalities, sexism, increased anxiety and depression. The song takes a pop at ambivalence, watching everything go wrong and doing nothing. Itโ€™s also about how those abuses take place in relationships.โ€

The accompanying video for ‘Not Good’ casts the band in a scuzzy, wonderfully vivacious light. Directed by Brazilian visual artist Carolina Mizrahi (Vogue Italia, Vogue Brazil, Vogue Bambini) with DOP Gene Limbrick (Vogue Italia, Elle, Gucci), it was shot on analogue film by Kiefer Passey. Shot in real time across eight hours, with the band playing live on repeat with hand painted instruments that were slowly deconstructed throughout the day, it’s a colourfully chaotic visualisation of the song’s message; highlighting the ambivalence and disenfranchisement that surrounds us.

Watch the brand new video, for the first time, here:

Mari Lane
@marimindles

Photo Credit: Marieke Macklon

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