Known as one half of GIHE faves Sink Ya Teeth, musician and songwriter Gemma Cullingford has now shared the video for her first solo single. Ahead of the release of a debut album this summer, during the band’s downtime throughout the pandemic Gemma has been working on creations of a more personal nature, and it’s just what our ears need right now.
Propelled by throbbing tribal beats and infectious bass, ‘Wide Boys’ reflects on the need for us to wake up and take back control from those in power. Driven by a racing energy and interweaving immense hooks, including a fiercely flowing flute solo, it’s an instantly catchy, funk-fuelled slice of electro-tinged disco pop. Retaining some of the danceable groove that we’ve come to know and love from Sink Ya Teeth, ‘Wide Boys’ maintains its own unique majestic musicality and sweeping empowering zest. Stirring in sentiment, yet uplifting in sound, Gemma Cullingford has created a colourful call to arms for these desperate times. Of the track, Gemma explains:
“It’s a message to the average man and woman on the street, many of whom it seems have been brainwashed by both those in power and by the far right. It’s saying that every single one of us are being controlled as part of a big, sinister game. This is a response to my own awakening to that…”
Combining colourful, retro-tinged footage of the forces we need to fight against with Gemma performing the track, watch the poignant new video for ‘Wide Boys’ now:
‘Wide Boys’, alongside double A-side ‘104’, is out on 5th March via Outré. Both tracks will be available digitally and 7″. Gemma Cullingford’s debut solo album Let Me Speak is set for release this summer.
Mari Lane
@marimindles
Get In Her Ears 
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